Marketing

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Amplify Your Persuasive Impact

Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Online

Sharpen Your Communication Skills

Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
Online

The Innovative Technology Leader

Explore the intersection of innovation, technology, and business, and learn to drive strategic change across your organization.
In-Person
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Latest Stories in Marketing

Idea Stories Opensearch
March 01, 2010
Written

People in the Minority May Know Themselves Better

Research explores why some people hold minority opinions and also seek them out.
Leadership & Management
Exploring Auction Models for Peer-to-Peer Lending
February 01, 2010
Written

Jennifer Aaker: Harnessing Social Media to Make a Difference

How small acts can create big change.
Marketing
February 01, 2010
Written

What Happens When Consumers Stereotype Nonprofits and For-profits?

How we perceive for-profit and not-for-profit organizations can affect how both groups do business.
Marketing
December 01, 2009
Written

Why Does Movie Popcorn Cost So Much?

A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.
Economics
Exploring Auction Models for Peer-to-Peer Lending
December 01, 2009
Written

Social Pressures Affect Corporate Strategy and Performance

A scholar says social pressure plays a major role in determining corporate strategy and performance.
Corporate Governance
Exploring Auction Models for Peer-to-Peer Lending
September 01, 2009
Written

You Can’t Buy It If You Don't Know It Exists

Research says that rock bands can lose as much as 40% of their potential sales because consumers don't know about them.
Marketing
September 01, 2009
Written

Courting So-So Customers Can Be Good for Business

Marketers lavish attention on their best customers, but it may be more cost effective to increase spending on the occasional consumer.
Marketing
Exploring Auction Models for Peer-to-Peer Lending
August 01, 2009
Written

Foster a More “Giving” Identity to Rouse Donors and Volunteers

A study looks at the relationship between self-image and charitable giving.
Marketing
Exploring Auction Models for Peer-to-Peer Lending
August 01, 2009
Written

Being Jilted Can Make You Yearn More — or So You Think

Rejection increases people’s motivation to pursue that elusive objective. But there’s a catch.
Career & Success
June 01, 2009
Written

Specializing Can Mean Bigger Sales

A study suggests that focus pays off.
Marketing
March 01, 2009
Written

Jennifer Aaker: The Happiness-Time Connection

Why many effective consumer marketing campaigns focus on experiencing, rather than possessing, a product.
Marketing
A woman in Central Park, New York. (Reuters photo by Lucy Nicholson)
February 01, 2009
Written

Most Gamblers Are Just Out for Fun

Research shows that, while gamblers do exhibit many irrational behaviors, for most its just simple entertainment.
Marketing
February 01, 2009
Written

Framing Obama's Stimulus Package

A study explores how peoples' backgrounds influence their opinions of the president's plan to boost the economy.
Government & Politics
Exploring Auction Models for Peer-to-Peer Lending
September 01, 2008
Written

Haim Mendelson: How Businesses Can Beat Open-Source Products

Research suggests commercial firms can beat free products with timing, better product features, and skillfully using network effects.
Marketing
September 01, 2008
Written

Should Charities Ask for Time Before Money?

A new study shows that asking potential donors to make an emotional connection first can ultimately lead to greater financial giving.
Leadership & Management
Actress Alyssa Milano building a home
June 01, 2008
Written

Want Your Product to Look Good? Follow Something Bad

Persuasion research shows that context can matter as much as content.
Marketing
Shopping bag that says "I'm an Educated Consumers"
June 01, 2008
Written

Can Polling Location Influence How Voters Vote?

A study says the location of where voting takes place "would be more than enough to change the outcome of a close election."
Government & Politics
Exploring Auction Models for Peer-to-Peer Lending
March 01, 2008
Written

Why You Should Segment Your Market

Consumers can respond to the same verbal, visual, or cognitive cue in very different ways, including having different buying behavior.
Marketing
March 01, 2008
Written

The Behavioral Impact of a Higher Price

Studies show that subjects report a medicine less effective when it doesn't cost as much.
Healthcare
Exploring Auction Models for Peer-to-Peer Lending
January 01, 2008
Written

Baba Shiv: How a Wine's Price Tag Affect Its Taste

A study shows that cost doesn't merely interfere with perceived quality, it actually affects real quality.
Marketing
Patrice Frank, chef sommelier of the Hotel de Paris, poses in the cellar of the Hotel de Paris in Monaco June 19, 2013. (Reuters photo by Eric Gaillard)
December 01, 2007
Written

The Tipping Point of "Cool"

Research shows that popular products can quickly lose their cache if they become favored by the masses.
Marketing
Exploring Auction Models for Peer-to-Peer Lending
November 01, 2007
Written

Information Can Help You Get the Right Cell Phone Plan

Research examines whether "rational" consumers always chose the best plan for themselves.
Marketing
September 01, 2007
Written

Buyer Beware: Shopping Can Lead to More … Well … Shopping

Research shows that buying the first item can make you want more.
Marketing
A woman carries shopping bags
September 01, 2007
Written

A Brand Is a Promise to a Customer

A strong brand personality can help nonprofits attract more support for their mission.
Marketing