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Pedro Gardete, assistant professor of marketing
July 6, 2015
Video

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.

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Clocks
December 17, 2014
Written

Jennifer Aaker: Why We Pay to Save Time

Feeling torn between conflicting goals makes people less inclined to fulfill either one.

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A laptop screen showing a website's fashion advertisements
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.

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In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

Three children decked out in San Francisco Giants gear | Reuters/Beck Diefenbach
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

March 3, 2014
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Harikesh Nair: “The Promise of the Big Data Revolution”

A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.
February 24, 2014
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Google’s Gopi Kallayil: How to Break Through the Digital Noise

The company’s chief evangelist for brand marketing explains how to “get your customers to listen.”
February 13, 2014
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Itamar Simonson: Why Do Consumers Ignore Personalized Offers?

New research says customized deals often backfire.
February 4, 2014
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How the Digital Age Rewrites the Rule Book on Consumer Behavior

The authors of a new book on market research explain how a shift in consumer decision-making is fundamentally changing marketing.
November 26, 2013
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Research: Too Many Choices Can Derail Success

Stanford marketing professor Szu-chi Huang finds that what motivates people to achieve a goal changes along the journey.
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.
October 15, 2013
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Baba Shiv: How Do You Find Breakthrough Ideas?

What neuroscience tells us about getting the best out of yourself, your colleagues, and the boss.
October 1, 2013
Written

Jesper Sørensen: How Do You Explain a New Product Category?

A game-changing idea can win or lose depending on how quickly the consumer “gets” it.
July 23, 2013
Written

Uzma Khan: Making Hard Choices Easier for Customers

Catchy phrases aren’t always the best way to help potential customers make decisions.
July 3, 2013
Written

Jennifer Aaker: The Seven Deadly Sins of Storytelling

A Stanford GSB professor of marketing explains why engaging your audience is key to success.