Marketing

Insights

A woman looks at a Maserati Ghibli car at its dealership. | Reuters/Kim
February 16, 2017
Written

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.

Insights

A student shouts slogans during a protest | Reuters/Marcelo del Pozo
January 9, 2017
Written

Where Do Advocates Come From?

A strong sense of conviction can both encourage and discourage people from speaking out.

Insights

 Jamaican athletes compete in the men's 200 meters race. | Reuters/Carlos Barria
February 15, 2017
Written

What Makes Us Slow Down When We’re Ahead in the Race?

Scholars reveal how to beat the thinking that causes late-stage motivation to flag.

Insights

Two people talking | iStock/danchooalex
January 20, 2017
Written

How Consultants Can Court Clients Without Giving Away Too Much

Gradual persuasion, through incremental sharing of information, benefits freelancers and companies alike.
Programs for Executives

Marketing Programs

11 Jul 2017 – 14 Jul 2017
In-person|Stanford University
Full-time
06 Aug 2017 – 16 Aug 2017
In-person|Stanford GSB
Full-time
12 Sep 2017 – 15 Sep 2017
In-person|Stanford University
Full-time
01 Oct 2017 – 06 Oct 2017
In-person|Stanford University
Full-time

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Many consumers say they want ethical goods. But will they spend more for the label?
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February 6, 2015
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Seeing someone make a purchase makes us more likely to do the same.
January 29, 2015
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Do Super Bowl Ads Really Work?

Not all big game TV commercials drive enough sales to offset the ad’s cost.
January 29, 2015
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Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.