Marketing

Insights

A cartoon illustrating a bosses failed attempts at humor. | Graham Roumieu
July 11, 2017
Written

Humor Is Serious Business

You are not as funny as you should be, and your company is suffering because of it.

Insights

People ride escalators inside a shopping mall. | Reuters/Rodrigo Garrido
June 13, 2017
Written

Are We What We Buy?

A new study examines the role self-expression plays in online buying decisions.

Insights

Cathedral of Light' at the Sydney Botanical Garden | Reuters/Jason Reed
May 31, 2017
Written

The Personal Touch, Quantified

Reminding customers of their loyalty to your business makes them much more likely to refer friends.

Insights

Person standing on directional arrows. | iStock/Olaser
June 1, 2017
Written

Why Uncertainty Makes Us Less Likely to Take Risks

Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.
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July 6, 2015
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Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.
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Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

A marketing professor explores how our behavior is influenced by others.
June 19, 2015
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Benoît Monin: How Men React When Their Masculinity is Questioned

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June 9, 2015
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Stephan Seiler: Can Hospital Competition Save Lives?

Why market forces in healthcare are good for patient care.
June 4, 2015
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A professor of organizational behavior explains why nailing market identity right out of the gate is critical to successfully launching an innovative product.
May 28, 2015
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Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.
May 14, 2015
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Pedro Gardete: Why Companies Should Share Their Secrets

Information-sharing can help better predict market ups and downs.
May 1, 2015
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At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
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What Does Reward Mean to You?

Five Stanford scholars share their insights on the topic of reward.
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Earthquakes President Dave Kaval: How Major League Soccer Is Like a Silicon Valley Startup

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