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Insights

Woman walking in front of an image of a memory chip
May 14, 2015
Written

Pedro Gardete: Should Competitors Share Information?

Information-sharing can help better predict market ups and downs.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Three children decked out in San Francisco Giants gear | Reuters/Beck Diefenbach
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

Thomas Harman | Courtesy
May 28, 2015
Written

Thomas Harman: “We're in the ‘Help You Create Memories’ Business”

The founder of an artificial Christmas tree company discusses faith, failure, and the importance of understanding deadlines.

Insights

Superman fanatic shows off his collection | Reuters/Cheryl Ravelo
April 1, 2015
Written

Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.
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Latest Stories in Marketing

November 26, 2013
Written

Research: Too Many Choices Can Derail Success

Stanford marketing professor Szu-chi Huang finds that what motivates people to achieve a goal changes along the journey.
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.
October 15, 2013
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Baba Shiv: How Do You Find Breakthrough Ideas?

What neuroscience tells us about getting the best out of yourself, your colleagues, and the boss.
October 1, 2013
Written

Jesper Sørensen: How Do You Explain a New Product Category?

A game-changing idea can win or lose depending on how quickly the consumer “gets” it.
July 23, 2013
Written

Uzma Khan: Making Hard Choices Easier for Customers

Catchy phrases aren’t always the best way to help potential customers make decisions.
July 3, 2013
Written

Jennifer Aaker: The Seven Deadly Sins of Storytelling

A Stanford GSB professor of marketing explains why engaging your audience is key to success.
March 21, 2013
Video

Elizabeth Blankespoor: How Twitter Can Improve Your Market Liquidity

Elizabeth Blankespoor explains how smaller firms can use Twitter to deliver company news directly to investors, improve market liquidity and compete with bigger companies.
March 11, 2013
Written

Why Do Some Ideas Spread?

Can any message be shaped to spread? A scholar offers tips to increase the odds.
February 7, 2013
Written

Why Consumers Don't Always Take Advantage of Sales

Research from Stanford's Stephan Seiler says time constraints keep supermarket shoppers from finding best prices.
February 4, 2013
Written

A Fine Wine: Do Labels Make a Difference?

Research from Stanford’s Michael Hannan examines how consumers perceive the value of organic and biodynamic Alsatian wines.