You are here

Marketing

Insights

 A woman is exasperated at a computer | iStock/aydinynr
March 16, 2016
Written

The Risk of “Clicky” Content

Scintillating headlines draw readers, but there’s a better way to win audiences.

Insights

 Illustration of man climbing onto a hand from rock in the middle of water | iStock/dane_mark
January 6, 2016
Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.

Insights

Denver Broncos Aqib Talib, DeMarcus Ware, and Von Miller (58) at Super Bowl 50 Opening Night | Peter Casey-USA TODAY Sports
February 2, 2016
Written

How the NFL Turned the Super Bowl into a Money Machine

A sports management expert explains the economic impact of America’s largest sporting event.

Insights

A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015
Written

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.

Insights

Nick Karnaze, founder of stubble and 'stache | Courtesy
April 25, 2016
Written

Nick Karnaze: “Life’s a Team Sport”

How the death of fellow Marine inspired a veteran to start his own business.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

December 11, 2014
Written

A Look Back at 2014

Explore 10 Stanford Business stories from 2014, including pieces on happiness and networking.
December 11, 2014
Written

Five Things You Should Know About Risk

From outer space to the boardroom, risk is all around us.
December 10, 2014
Written

Itamar Simonson: What Influences Shoppers?

Researchers revisit a longheld marketing concept about how product placement impacts purchases.
November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.
October 27, 2014
Video

Jennifer Aaker: What Makes Us Happy?

As people grow older, their definition of happiness tends to shift from excitement to contentment.
October 15, 2014
Written

Roadside MBA: Big Lessons From America’s Small Businesses

Three economists hit the road to learn about America’s small businesses. Here’s what they discovered.
October 14, 2014
Written

Szu-chi Huang: Pursuit of a Mutual Goal Can Turn Friends into Foes

Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.
September 24, 2014
Written

Former BP CEO John Browne: Why Coming Out is Good Business

In an excerpt from his new book, a former oil executive explains why he kept his gay identity a secret for decades.
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.