Marketing

Insights

Cathedral of Light' at the Sydney Botanical Garden | Reuters/Jason Reed
May 31, 2017
Written

The Personal Touch, Quantified

Reminding customers of their loyalty to your business makes them much more likely to refer friends.

Insights

Szu-Chi Huang | Gabriela Hasbun
March 16, 2017
Audio

Podcast: Szu-chi Huang Shares Tips for Sticking with Goals

A marketing professor says support from friends can help you meet goals.

Insights

Person standing on directional arrows. | iStock/Olaser
June 1, 2017
Written

Why Uncertainty Makes Us Less Likely to Take Risks

Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.

Insights

A woman looks at a Maserati Ghibli car at its dealership. | Reuters/Kim
February 16, 2017
Written

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.
Programs for Executives

Marketing Programs

06 Aug 2017 – 16 Aug 2017
In-person|Stanford GSB
Full-time
12 Sep 2017 – 15 Sep 2017
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01 Oct 2017 – 06 Oct 2017
In-person|Stanford GSB
Full-time

Latest Stories in Marketing

June 19, 2015
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Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.
June 9, 2015
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Stephan Seiler: Can Hospital Competition Save Lives?

Why market forces in healthcare are good for patient care.
June 4, 2015
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Jesper Sørensen: How Do You Define A New Product Category?

A professor of organizational behavior explains why nailing market identity right out of the gate is critical to successfully launching an innovative product.
May 28, 2015
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Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.
May 14, 2015
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Pedro Gardete: Why Companies Should Share Their Secrets

Information-sharing can help better predict market ups and downs.
May 1, 2015
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Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
April 30, 2015
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What Does Reward Mean to You?

Five Stanford scholars share their insights on the topic of reward.
April 10, 2015
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Earthquakes President Dave Kaval: How Major League Soccer Is Like a Silicon Valley Startup

Stanford GSB alumnus talks new trends in wearables and the big data revolution.
April 8, 2015
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Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?
April 1, 2015
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Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.