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Insights

A laptop screen showing a website's fashion advertisements
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Walmart CEO Doug McMillon | Natalie White
March 23, 2015
Written

Walmart CEO: Waiting for Consensus “Can Kill You”

Head of world’s largest company discusses making decisions and knowing when to admit failure.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

A man sitting at his computer
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.
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Latest Stories in Marketing

February 4, 2013
Written

A Fine Wine: Do Labels Make a Difference?

Research from Stanford’s Michael Hannan examines how consumers perceive the value of organic and biodynamic Alsatian wines.
January 22, 2013
Written

Shopping When Time is Money

Research shows that too much information about products can be a mixed blessing for buyers and sellers alike.
October 25, 2012
Written

The Executive Social Media Gap

A new study reveals a disconnect between companies' understanding of social media and the actions they are taking to apply it to their business.
October 23, 2012
Written

The Message and the Medium

Research says political candidates might be better off paying for web ads than investing too heavily in TV.
September 28, 2012
Written

Putting the Customer First

Hayagreeva Rao explains why innovation is about more than just new technology.
September 14, 2012
Written

The Trouble with One at a Time

New research shows that seeing all your options at once makes you happier with the choice you make.
August 27, 2012
Written

The Art of the Imperfect Pitch

Professor Baba Shiv discusses how you can coax risk-averse managers to innovate.
August 16, 2012
Written

Baba Shiv: What Is the Path To Increased Innovation?

The simple things your brain needs to perform at its creative best.
July 13, 2012
Written

Jennifer Aaker: How to Feel Like You Have More Time

New research shows that experiencing moments of awe can change perceptions of our most valued commodity.
July 9, 2012
Written

When Pronouns Get Personal

Research shows that the little word 'we' can make a big difference in attitudes toward brands.