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Man zip lining over a forest
May 28, 2015

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.


 Illustration of the Internet of Things | iStock/DrAfter123
September 18, 2015

The “Wild West” of Innovation is Hotter Than Ever

How to become part of the future of the Internet of Things.


Pedro Gardete, assistant professor of marketing
July 6, 2015

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.


A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.


In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.


Authenticity and Focus | Illustration by Tricia Seibold and iStock/chuwy
July 29, 2015

How to Tell the Story of Your Brand

Aim for “subtle” product pitches, and find ways to bring your brand loyalists face-to-face with each other.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

September 17, 2014

Harikesh Nair: Human Resources’ Big Data Moment

A marketing professor explains how workplace analytics can transform how companies hire, evaluate, motivate, and retain employees.
September 2, 2014

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
July 11, 2014

Jennifer Aaker: How to Make Yourself Happy

New research shows one big reason to be nice to others.
June 3, 2014

Glenn Carroll: The Value of Authenticity

Researchers find that when consumers assess products, they really want the real thing.
May 29, 2014

Researchers: How Do You Encourage Saving?

A new study shows that people who feel powerful save more money.
May 7, 2014

Researchers: What Is the Value of Imagery in Marketing?

A group of scholars show why what you see isn’t always what you get.
April 30, 2014

Nir Eyal: What Makes Some Products Indispensable?

A writer and lecturer explains how one of the most popular Bible apps in the world is engineered to be habit-forming.
March 31, 2014

Zakary Tormala: Mere Potential Can Be More Important Than Achievement

It's not always what you’ve done that matters, but what you just might do.
March 21, 2014

How Do You Overcome the Hurdles in Start-Up Life?

A case explores the challenges Gregg Renfrew faced in launching her non-toxic cosmetics business – and asks you what to do next.
March 3, 2014

Harikesh Nair: “The Promise of the Big Data Revolution”

A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.