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Latest Stories in Marketing
February 13, 2014
New research says customized deals often backfire.
February 4, 2014
The authors of a new book on market research explain how a shift in consumer decision-making is fundamentally changing marketing.
November 5, 2013
A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.
October 1, 2013
A game-changing idea can win or lose depending on how quickly the consumer “gets” it.
July 23, 2013
Catchy phrases aren’t always the best way to help potential customers make decisions.
July 3, 2013
A Stanford GSB professor of marketing explains why engaging your audience is key to success.
March 21, 2013
Elizabeth Blankespoor explains how smaller firms can use Twitter to deliver company news directly to investors, improve market liquidity and compete with bigger companies.