Marketing

Insights

A dazed man with an overlay of symbols of eyes, shopping carts, computers and other marketing symbols | Photo Illustration by Tricia Seibold with iStock/izusek and iStock/axel2001
April 12, 2018
Written

The Science Behind Cambridge Analytica: Does Psychological Profiling Work?

The researchers who warned about abuses of Facebook data show how psychological profiling gets results.

Insights

A woman runner wearing a fitness tracker stops to tie her shoe | iStock/monkeybusinessimages
February 13, 2018
Written

Why Do We Avoid Information Right When We Need It Most?

Comparing ourselves to others can help us meet goals — especially if the timing’s right.

Insights

People work in cubes with their Apple computers at the Airbnb office headquarters in the SOMA district of San Francisco, CA. | Reuters/Gabrielle Lurie
April 9, 2018
Written

The Secrets of Staying Power

How the best brands came to be recognized around the world.

Insights

A women looks at her mobile phone in Zimbabwe. | Reuters/Philimon Bulawayo
February 2, 2018
Written

The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.
Programs for Executives

Marketing Programs

05 Aug 2018 – 17 Aug 2018
In-person|Stanford GSB
Full-time
11 Sep 2018 – 14 Sep 2018
In-person|Stanford University
Full-time
14 Oct 2018 – 19 Oct 2018
In-person|Stanford GSB
Full-time

Latest Stories in Marketing

April 18, 2016
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Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.
March 16, 2016
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The Risk of “Clicky” Content

Scintillating headlines draw readers, but there’s a better way to win audiences.
March 2, 2016
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Baba Shiv: Failure is the Mother of Innovation

Startups may embrace the “fail-fast” mantra, but many leaders are risk-averse.
February 2, 2016
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How the NFL Turned the Super Bowl into a Money Machine

A sports management expert explains the economic impact of America’s largest sporting event.
January 6, 2016
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Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.
December 16, 2015
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Jennifer Aaker: How to Use Humor to Improve Creativity

Humor can get you through long lines at Disneyland and a bad day at work.
December 10, 2015
Video

Jennifer Aaker: Capturing the Power of Empathy

Why product designers should put themselves in the shoes of their consumers.
November 25, 2015
Written

How Our Self-Control Affects the Way We See Risk

Research shows that people with low self-control tend to underplay the negative consequences of their decisions.
November 23, 2015
Written

William Barnett: The Value of Fuzzy Market Categories for Entrepreneurs

Sometimes it pays to define your product market more broadly.
September 18, 2015
Written

The “Wild West” of Innovation is Hotter Than Ever

How to become part of the future of the Internet of Things.