What People Really Think About Search Engine Ads. (You Might Be Surprised.)
Are search ads convenient or annoying? New data bolsters one side of this long-running debate.
What Makes Some Words More Memorable Than Others?
Machine learning brings new firepower to help answer a persistent question.
To Make Influencers Seem More Authentic, Just Add #Friends
Instagram personalities see a boost in engagement when they post about their close relationships.
Indulging in a Guilty Pleasure? Don’t Put It on the Card.
Consumers reach for cash when they want to forget about purchases they may regret later.
AI Can Coach You to Lose Weight. But a Human Touch Still Helps.
New research finds that AI-powered fitness coaching is more effective when users interact with real people.