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A bright tee shirt full wiki words and edits. | Original image courtesy flickr/mikeedesign. Modified by Tricia Seibold.
August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.

Insights

iStock/DavidGoh
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.

Insights

Chamelon in leaves | iStock/Pirotehnik
August 18, 2016
Written

Use Social Influences to Be a Better Manager

A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.

Insights

Chika Okoro speaking at Stanford TedX
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.

Insights

illustration of TV with Game of Thrones queued up to start | Stefani Billings
August 12, 2016
Written

Your Tweets Might Be the Key to Game of Thrones’ Success

Does a hit show drive social conversation, or is it really the other way around?
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

January 21, 2015
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Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.
January 16, 2015
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Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.
January 14, 2015
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Zakary Tormala: Why Certainty Matters in Business

A psychologist explores what makes our attitudes change over time.
December 17, 2014
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Jennifer Aaker: Why We Pay to Save Time

Feeling torn between conflicting goals makes people less inclined to fulfill either one.
December 12, 2014
Video

How Do You Stay Competitive When You’ve Lost Your Patent?

An industrial mixer company combines product and process innovation.
December 11, 2014
Written

A Look Back at 2014

Explore 10 Stanford Business stories from 2014, including pieces on happiness and networking.
December 11, 2014
Written

Five Things You Should Know About Risk

From outer space to the boardroom, risk is all around us.
December 10, 2014
Written

Itamar Simonson: What Influences Shoppers?

Researchers revisit a longheld marketing concept about how product placement impacts purchases.
December 8, 2014
Video

How Do You Compete with the Big Brands?

A small dairy shows how product differentiation can be the key to success.
November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.