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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

April 28, 2016
Written

In Searches, Those Paid Ads Pay Off

One study shows how native ads attract more business.
April 25, 2016
Written

Nick Karnaze: “Life’s a Team Sport”

How the death of fellow Marine inspired a veteran to start his own business.
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.
April 19, 2016
Written

A Solution to Exorbitant Health Care Spending?

Consumer-directed health plans were created to offer choice and control costs. One scholar examines their effectiveness.
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.
April 13, 2016
Written

How One Social Enterprise is Scaling Faster Than The Rest

Growing an organization is not a one-size-fits-all proposition.
April 12, 2016
Written

David Cooper: “It’s How You Get There”

A Navy SEAL turned businessman discusses teamwork, design thinking, and strategy.
April 11, 2016
Written

How Fear Spurred Productivity in the Great Recession

Research shows how this recession bucked historical patterns.
April 7, 2016
Written

Fighting Transphobia in 10 Minutes

A new study shows that door-to-door canvassers can shift attitudes toward transgender people.
April 6, 2016
Written

Enabling Entrepreneurs to Alleviate India’s Energy Poverty

A change in the law could extend electricity to millions of people.