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Insights by Stanford Business

Insights

Stanford GSB student presenting in class | Elena Zhukova
September 7, 2016
Written

When Students Teach Students, the Benefits Compound

A new study measures the value of grad-student instructors in the context of academic “production.”

Insights

A bright tee shirt full wiki words and edits. | Original image courtesy flickr/mikeedesign. Modified by Tricia Seibold.
August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.

Insights

Labourers work at a large garment factory | Reuters/Kham
August 10, 2016
Written

How to Improve Working Conditions in the Developing World

A major sporting goods manufacturer found a surprising way to improve workers’ lives while maximizing productivity.

Insights

man serving several different craft beers | Reuters/Kim Hong-Ji
August 23, 2016
Written

Authenticity’s Paradox: If You Flaunt It, You Lose It

A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.

Insights

Kobe the miniature poodle recently groomed and dyed bright yellow. Like Big Bird. | Reuters/Mike Blake
September 2, 2016
Written

Which Will Get You Further: Fitting In or Standing Out?

The most successful employees do a bit of both, striking a balance between integration and nonconformity.

Insights

illustration of two people talking through huge face masks |iStock/dane_mark
September 9, 2016
Written

Riding the Feedback Loop to Authentic Self-Expression

How the lessons of improv theater help business leaders become their true, powerful selves.

Insights

iStock/DavidGoh
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.

Insights

 Illustration by Christopher DeLorenzo
August 30, 2016
Written

Equity: The Recommended List

Stanford GSB professors suggest articles and books related to the concept of “equity.”

Latest Stories

August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.
August 18, 2016
Written

Use Social Influences to Be a Better Manager

A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.
August 16, 2016
Written

An Interview With the New Stanford GSB Dean

Jonathan Levin talks auction theory, business education, and dinner-table economics.
August 12, 2016
Written

Your Tweets Might Be the Key to Game of Thrones’ Success

Does a hit show drive social conversation, or is it really the other way around?
August 10, 2016
Written

How to Improve Working Conditions in the Developing World

A major sporting goods manufacturer found a surprising way to improve workers’ lives while maximizing productivity.
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.
August 5, 2016
Written

In the Game of Global Income Shifting, the Feds Are Overmatched

Corporations profit from tax-avoidance schemes even when they’re likely to trigger IRS audits.
August 3, 2016
Written

Why Are U.S. Bonds Such a Secure Investment, Despite the Country’s Growing Debt?

When investors believe an asset is safe, their “flight to quality” helps make it so.
August 1, 2016
Written

A Way to Fix the “One Bad Apple” Dilemma in Untraceable Supply Chains

Regulating quality standards for “untraceable goods” benefits consumers and producers alike.