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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

March 9, 2016
Video

Creating Corporate Longevity

Strategic leadership can shape a business to go the distance.
March 8, 2016
Written

Nonprofits Are Not Immune From Data Breach Risks

Digital tools bring privacy challenges to social enterprises.
March 7, 2016
Written

How Hospitals Avoid Penalties for Making Patients Sick

Lax reporting requirements make it easier to change records.
March 3, 2016
Written

Renee James: When You Should Turn Down the Money

The former Intel president talks dollars, risk, and the rewards of bidirectional mentorship.
March 3, 2016
Video

Why Messy Beats Perfection at Hewlett-Packard

Flexibility may be more important than dominance in the market.
March 2, 2016
Written

Baba Shiv: Failure is the Mother of Innovation

Startups may embrace the “fail-fast” mantra, but many leaders are risk-adverse.
February 28, 2016
Written

Andy Katz-Mayfield: “90% of Success is Execution”

The founder of a razor company discusses presistence, roadblocks and remaining steady.
February 25, 2016
Written

How Work Stress Hits Minorities and Less Educated Workers the Hardest

Researchers analyze workplace health to find inequalities.
February 24, 2016
Written

How a 93-Year-Old Media Company Keeps the Magic Alive

The COO of Walt Disney Company focuses on customer experience to inspire innovation.
February 17, 2016
Written

Are CEOs Overpaid?

A new survey shows Americans find flaws with executive compensation.