Tara Gitau | Photo by Anastasiia Sapon
November 15, 2017

“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.


A supermarket cart filled with groceries | iStock/smartboy10
October 9, 2017

A Better Way to Track Shoppers Offline

Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.


Superstar Chef Bryan Caswell's Tex-Mex food haven El Real occupies a converted movie theatre and lights up Westheimer street in Houston| REUTERS/Richard Carson
November 6, 2017

Tex-Mex: Culinary Sham or Authentic Cuisine?

Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.


People shop for food at a supermarket | Reuters/Edgar Su
September 19, 2017

How One-Stop Shopping Benefits Consumers

Retailers keep prices low across categories to avoid losing customers to competitors.
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Latest Stories in Marketing

August 29, 2017

Want to Feel More at Peace About a Decision? Stop Dwelling on the Negatives

You may think you’re weighing the pros and cons equally, but you’re probably not.
July 20, 2017

What Do We Really Want?

A new study examines the battle between idealized attitudes and those we actually have.
July 11, 2017

Humor Is Serious Business

You are not as funny as you should be, and your company is suffering because of it.
June 13, 2017

Are We What We Buy?

A new study examines the role self-expression plays in online buying decisions.
June 1, 2017

Why Uncertainty Makes Us Less Likely to Take Risks

Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.
May 31, 2017

The Personal Touch, Quantified

Reminding customers of their loyalty to your business makes them much more likely to refer friends.
May 17, 2017

Focus on Small Steps First, Then Shift to the Larger Goal

Research shows that incremental achievements are good early motivators, but their effect wanes as the finish line nears.
March 16, 2017

Podcast: Szu-chi Huang Shares Tips for Sticking with Goals

A marketing professor says support from friends can help you meet goals.
February 16, 2017

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.
February 15, 2017

What Makes Us Slow Down When We’re Ahead in the Race?

Scholars reveal how to beat the thinking that causes late-stage motivation to flag.