Marketing

Insights

Cathedral of Light' at the Sydney Botanical Garden | Reuters/Jason Reed
May 31, 2017
Written

The Personal Touch, Quantified

Reminding customers of their loyalty to your business makes them much more likely to refer friends.

Insights

Szu-Chi Huang | Gabriela Hasbun
March 16, 2017
Audio

Podcast: Szu-chi Huang Shares Tips for Sticking with Goals

A marketing professor says support from friends can help you meet goals.

Insights

Person standing on directional arrows. | iStock/Olaser
June 1, 2017
Written

Why Uncertainty Makes Us Less Likely to Take Risks

Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.

Insights

A woman looks at a Maserati Ghibli car at its dealership. | Reuters/Kim
February 16, 2017
Written

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.
Programs for Executives

Marketing Programs

06 Aug 2017 – 16 Aug 2017
In-person|Stanford GSB
Full-time
12 Sep 2017 – 15 Sep 2017
In-person|Stanford University
Full-time
01 Oct 2017 – 06 Oct 2017
In-person|Stanford GSB
Full-time

Latest Stories in Marketing

January 9, 2017
Written

Where Do Advocates Come From?

A strong sense of conviction can both encourage and discourage people from speaking out.
December 15, 2016
Written

Seven Popular Business Videos of 2016

Faculty and guest speakers on topics ranging from storytelling to simplicity.
December 12, 2016
Audio

Top Business Podcasts of 2016

Long commute? Spend the time listening to these 10 Stanford Business stories.
November 11, 2016
Written

Is Ambivalence Healthy? Researchers Have Mixed Feelings

It can ease the pain when you lose but backfire when you win.
November 9, 2016
Written

Are Consumers Turned Off by Too Many Choices? Not Yet.

A Stanford researcher disputes the theory of “choice overload.”
September 28, 2016
Written

Beware the Little-Known “Spillover” Effect of Online Ads

Companies that advertise hoping to boost sales may unknowingly help their competitors.
August 23, 2016
Written

Authenticity’s Paradox: If You Flaunt It, You Lose It

A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.
August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.
August 18, 2016
Written

Use Social Influences to Be a Better Manager

A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.