Alyssa Rapp


Lecturer in Management

Teaching Statement

Since 2014, Alyssa Rapp has co-taught the inaugural courses of Global Dynamics of the Wine Industry at Stanford Graduate School of Business. Her course focus is presently on the effective management of global wine businesses and past, present, and future economic, regulatory, and market trends of this expanding industry. Her keen interest is in students and the insights that they derive from case studies from the global wine industry, insights that she hopes will continue to resonate after Stanford GSB on their personal, professional, and wine-related lives.


As of January 2018, Rapp was named the CEO of Surgical Solutions by private equity firm Sterling Partners. Within six months, she was named one of Crain’s Chicago’s “Notable Women in Health Care” (June 2018), and made the list for a second year in a row in 2019. She was also been named one of the Top 100 Healthcare Leaders by the International Forum on Advancements in Healthcare in 2019. In February 2020, She successfully completed a transaction of Surgical Solutions to a private equity-backed, global strategic player in the health care services space. She was retained by the buyer as the CEO of the Company’s U.S. Subsidiary concurrently in February 2020.

Starting in 2014, Rapp joined the ranks as a lecturer in management at Stanford Graduate School of Business teaching a sold-out class annually on the Dynamics of the Global Wine Industry. She was also named an adjunct professor of entrepreneurship at the University of Chicago’s Booth Business School, commencing April 2020, to teach a course on Women as CEOs, Investors, Directors, and Executives.

From 2005–2015, Rapp served as the founder and CEO of Bottlenotes, Inc., the leading interactive media company in the U.S. wine, craft beer, and artisanal spirit industries. During the Bottlenotes years, she was named one of Inc. Magazine’s “30 Under 30” coolest entrepreneurs in America (September 2008) and routinely one of the wine industry’s top 25 of 100 most influential people by (2012 onward). Bottlenotes also received the “Best Advertising and Marketing Company” and the “People’s Choice Award” at the Empact 100 in September 2013 at the United Nations, honoring the top 100 companies with founders under 35.

Starting in 2015, Rapp also served as the managing partner at AJR Ventures, a strategic advisory firm for $100MM+ privately-held companies on their new business unit/new market development, digital, and e-commerce strategies. As of 2018, her activities via AJR Ventures are primarily angel investing/seed stage investing in nature.

Rapp earned a BA in political science and the history of art from Yale University in 2000 and an MBA from Stanford Graduate School of Business in 2005. At Yale, she earned the Frank M. Patterson prize for the best essay on the American political system for her senior thesis on public housing reform in Chicago.

Rapp was honored to have been appointed by Illinois Governor Bruce Rauner in 2015 to serve a four-year term on the board of directors of the Illinois Housing Development Authority. She served on the organization’s audit committee during her tenure, auditing $1B of assets and $100MM operating expenses in partnership with KPMG. She is also honored to have been appointed by Governor Rauner’s successor, Governor JB Pritzker, to the Illinois Humanities Council board of directors in 2020.

In November 2019, ForbesBooks released Rapp’s second book entitled Leadership and Life Hacks: Insights from a Mom, Wife, Entrepreneur, and Executive. It hit the Amazon bestseller list in business management in January 2020. She also published Hacks for the New World: How to Live and Work in the Age of Sheltering at Home — and Beyond (Redwood Publishing, April 2020) in response to the COVID-19 crisis.

When not immersed in business and civic life, Rapp loves to Peloton, do yoga, ski fast, and try as hard as possible to decipher a slider from a curve ball from her husband, 1990 MLB World Series champion and current partner at X10 Capital, Hal Morris. She and Hal are the proud parents of Audrey Margaret Morris and Henriette Daniella Morris.

Academic Degrees

  • BA in Political Science & History of Art, Yale University, 2000
  • MBA, Stanford GSB, 2005

Academic Appointments

  • Lecturer in Management, Stanford Graduate School of Business

Professional Experience

  • Surgical Solutions, Chief Executive Officer, 2018–present
  • Managing Partner, AJR Ventures, 2015–present
  • Founder & CEO, Bottlenotes, 2005–2015

Awards and Honors

  • Crain’s Chicago 2018 Top Women in Healthcare, June 2018
  • Socrates Program Scholar, The Aspen Institute, 2014
  • People’s Choice Award Winner & Best Advertising & Marketing Company, Empact Showcase, October 2013
  • 100 Most Influential People (#23) in the US Wine Industry,, 2012–present
  • 30 Under 30 Coolest Entrepreneurs in America,, October 2008

Stanford Case Studies

Conferences, Talks & Speaking Engagements

Service to the Profession

  • Cochair, Economic Development Transition Team, IL Governor-Elect Bruce Rauner, 2014–2015
  • Spark Program, Chicago Executive Committee, National Board of Directors, 2011–present
  • Hubbard Street Dance Chicago, National Board of Trustees, 2007–present

In the Media

Insights by Stanford Business