Alyssa Rapp

Alyssa Rapp
Lecturer, Organizational Behavior
Contact Info
Academic Area: 
Organizational Behavior

Research Statement

Since 2014, Alyssa has co-taught the inaugural courses of Global Dynamics of the Wine Industry at Stanford's Graduate School of Business. Rapp's course focus is presently on the effective management of global wine businesses and past, present, and future economic, regulatory, and market trends of this expanding industry. Her keen interest is in students and the insights that they derive from case studies from the global wine industry, insights that she hopes will continue to resonate after the GSB on their personal, professional, and wine-related lives.


As of January 2018, Alyssa was named the CEO of Surgical Solutions by private equity firm Sterling Partners. Within six months, she was named one of Crain’s Chicago’s “Notable Women in Health Care” (June 2018), and made the list for a second year in a row in 2019. She was also been named one of the Top 100 Healthcare Leaders by the International Forum on Advancements in Healthcare in 2019.

Starting in 2014, Alyssa joined the ranks as a lecturer-in-management at Stanford University’s Graduate School of Business teaching a sold-out class annually on the Dynamics of the Global Wine Industry. As of June 2019, she was also named an Adjunct Professor of Entrepreneurship at the University of Chicago’s Booth Business School.

From 2005-2015, Alyssa served as the founder & CEO of Bottlenotes, Inc., the leading interactive media company in the U.S. wine, craft beer, and artisanal spirit industries. During the Bottlenotes years, Alyssa was named one of Inc. Magazine’s “30 Under 30” coolest entrepreneurs in America (September 2008)” and routinely one of the wine industry’s top 25 of 100 most influential people by, from 2012 onward. Bottlenotes also received the “Best Advertising and Marketing Company” and the “People’s Choice Award” at the Empact 100 in September 2013 at the United Nations, honoring the top 100 companies with founders under 35.

Starting in 2015, Alyssa has also served as the Managing Partner at AJR Ventures, a strategic advisory firm for Fortune 500, $500MM+ privately-held companies, and private equity firms on their new business unit/new market development, digital and e-commerce strategies.

Alyssa earned a B.A. in Political Science and the History of Art from Yale University in 2000 and an M.B.A. from Stanford University’s Graduate School of Business in 2005. At Yale, she earned the Frank M. Patterson prize for the best essay on the American political system for her senior thesis on public housing reform in Chicago.

Alyssa is honored to have been appointed by Illinois Governor Bruce Rauner in 2015 to serve a four-year term on the board of directors of the Illinois Housing Development Authority. She served on the organization’s audit committee with $1B of assets and $100MM operating expenses during her tenure.

In November 2019, ForbesBooks released Alyssa’s second book entitled Leadership and Life Hacks: Insights from a Mom, Wife, Entrepreneur, and Executive.

When not immersed in business and civic life, Alyssa loves to run track, do yoga, ski fast, and try as hard as possible to decipher a slider from a curve ball from her husband, 1990 MLB World Series champion and current partner at X10 Capital, Hal Morris. Alyssa and Hal are the proud parents of Audrey Margaret Morris (age 7) and Henriette Daniella Morris (age 4).

Academic Degrees

  • BA, Political Science & History of Art, Yale University, 2000
  • MBA, Stanford GSB, 2005

Academic Appointments

  • Lecturer-in-Management, Stanford Graduate School of Business

Professional Experience

  • Surgical Solutions, Chief Executive Officer, 2018-present
  • Managing Partner, AJR Ventures, 2015-present
  • Founder & CEO, Bottlenotes, 2005-2015

Awards and Honors

  • Crain’s Chicago 2018 Top Women in Healthcare, June 2018
  • Socrates Program Scholar, The Aspen Institute, 2014
  • People’s Choice Award Winner & Best Advertising & Marketing Company, Empact Showcase, October 2013
  • 100 Most Influential People (#23) in the US Wine Industry,, 2012-Present
  • 30 Under 30 Coolest Entrepreneurs in America,, October 2008


Degree Courses


This course will examine the world of wine with a fresh and contemporary lens. It will explore the market dynamics of this fascinating global industry. The goal of the course is to provide insight into the branding, marketing, and distribution...


This course will examine the world of wine with a fresh and contemporary lens. It will explore the market dynamics of this fascinating global industry. The goal of the course is to provide insight into the branding, marketing, and distribution...

Stanford Case Studies

Kingston Family Vineyards (B) | SM266B
Alyssa Rapp, Jaclyn Foroughi2018
Kingston Family Vineyards (A) | SM266A
Alyssa Rapp, Kaitlin Malloy2016
Wine in China: The Wild West of the Far East | SM261
Alyssa Rapp, Emily E. Turco2016
WineDirect: Supply Chain Management in the U.S. Wine Industry | GS45B
Alyssa Rapp, Jacklyn Foroughi2016

Conferences, Talks, and Speaking Engagements

Service to the Profession

  • Co-Chair, Economic Development Transition Team, IL Governor-Elect Bruce Rauner, November 2014-January 2015
  • Spark Program, Chicago Executive Committee, National Board of Directors, August 2011-Present
  • Hubbard Street Dance Chicago, National Board of Trustees, August 2007-Present

In the Media

Insights by Stanford Business

July 29, 2015
Aim for “subtle” product pitches, and find ways to bring your brand loyalists face-to-face with each other.