Bart J. Bronnenberg

Bart J. Bronnenberg
Professor, Marketing
Contact Info
BartJ.Bronnenberg
Professor of Marketing
GSB Trust Faculty Fellow for 2017-2018
Academic Area: 
Marketing

Bio

Bart Bronnenberg is a Professor of Marketing and the GSB Trust Faculty Fellow for 2017-2018 at Stanford Graduate School of Business. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart previously held appointments at the University of Texas in Austin (1994-1998), the University of California, Los Angeles (1998-2007) and Tilburg University (2007-2017).

At Stanford, Bart teaches the marketing core course to MBA students.

Bart’s current research covers (1) convenience and retailing, (2) branding and entry barriers, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. With his co-authors, Bart has been a recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2003 and 2016 John D.C. Little Best Paper Award. He was also awarded a 2010-2015 grant from the Dutch Science Foundation, NWO, and a 2008-2011 Marie-Curie grant from the European Research Council.

Academic Degrees

  • PhD, Management, INSEAD, 1994
  • MSc, Management, INSEAD, 1992
  • MSc, Industrial Engineering, University of Twente, 1987

Awards and Honors

  • GSB Trust Faculty Fellow, 2017-2018

Publications

Journal Articles

Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg. Management Science. November 2017, Vol. 63, Issue 11, Pages 3911-3929.
Hannes Datta, George Knox, Bart J. Bronnenberg. Marketing Science. September 11, 2017.
Bart J. Bronnenberg, Jean-Pierre Dube. Annual Review of Economics. August 2017, Vol. 9, Pages 335-382.
Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela. Marketing Science. September 2016, Vol. 35, Issue 5, Pages 693-712.
Bart J. Bronnenberg, Jean-Pierre Dube, Matthew Gentzkow, Jesse M. Shapiro. The Quarterly Journal of Economics. November 1, 2015, Vol. 130, Issue 4, Pages 1669-1726.
Bart J. Bronnenberg, Paul B. Ellickson. Journal of Economic Perspectives. November 2015, Vol. 29, Issue 4, Pages 113-134.
Bart J. Bronnenberg. The RAND Journal of Economics. November 2015, Vol. 46, Issue 3, Pages 480-498.
Jaap H. Abbring, Bart J. Bronnenberg, Pieter A. Gautier, Jan C. van Ours. De Economist. April 13, 2014, Vol. 162, Pages 107-114.
Bart J. Bronnenberg, Jean-Pierre Dube, Matthew Gentzkow. American Economic Review. October 2012, Vol. 102, Issue 6, Pages 2472-2508.
Bart J. Bronnenberg, Paulo Albuquernue. Marketing Science. January 2012, Vol. 31, Issue 1, Pages 4-23.
Bart J. Bronnenberg, Sanjay K. Dhar, Jean-Pierre H. Dube. Quantitative Marketing & Economics. March 2011, Vol. 9, Issue 1, Pages 1-23.
Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg. Journal of Marketing Research. February 2011, Vol. 48, Issue 1, Pages 13-27.
Bart J. Bronnenberg, Sigmund E. Edelstone, T. Austin Finch. Journal of Marketing Research. December 2010, Vol. 47, Issue 6, Pages 998-1010.
Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg. Marketing Science. November 2010, Vol. 29, Issue 6, Pages 1001-1023.
Minha Hwang, Bart J. Bronnenberg, Raphael Thomadsen. Marketing Science. September 2010, Vol. 29, Issue 5, Pages 858-879.
Erjen van Nierop, Bart J. Bronnenberg, Richard Paap, Michel Wedel, Philip Hans Franses. Journal of Marketing Research. February 2010, Vol. 47, Issue 1, Pages 63-74.
Bart J. Bronnenberg, Sanjay K. Dhar, Jean-Pierre H. Dube. Journal of Political Economy. February 2009, Vol. 117, Issue 1, Pages 87-115.
Bart J. Bronnenberg, Jean Pierre Dube, Tulim Erdem, Paulo Albuquerque, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, Baohong Sun. Marketing Letters. December 2008, Vol. 19, Issue 3, Pages 367-382.
Bart J. Bronnenberg, Paulo Albuquerque. Marketing Science. October 24, 2008, Vol. 28, Issue 2, Pages 356-372.
Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela. Marketing Science. July 2008, Vol. 27, Issue 4, Pages 745-748.
Bart J. Bronnenberg. Quantitative Marketing & Economic. March 2008, Vol. 6, Issue 1, Pages 79-107.
Bart J. Bronnenberg, James H. Lorie, Sanjay K. Dhar, Jean Pierre Dube. Journal of Marketing Research. February 2007, Vol. 44, Issue 1, Pages 4-13.
Paulo Albuquerque, Bart J. Bronnenberg, Charles J. Corbett. Management Science. 2007, Vol. 53, Issue 3, Pages 451-468.

Teaching

Degree Courses

2017-18

The objective of this course is to introduce you to modern marketing practice at an accelerated level. Marketing is key to the success of an organization and requires an ability to design and execute a coherent strategy across a number of...

Executive Education & Other Non-Degree Programs

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