Stephanie Tully is Assistant Professor of Marketing at Stanford University. She holds a PhD in marketing from New York University’s Stern School of Business. She examines financial decision making and the influence of consumers’ financial situation on their preferences and decisions. In addition, she explores how and why consumers purchase experiences as well as factors that influence consumers’ evaluation of their experiences. Much of her research examines the intersection of these two research areas. Her research has been published in the Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, and the Journal of Retailing. Her research has been awarded honorable mention for the Robert Ferber Award and winner of the Society for Consumer Psychology’s dissertation proposal competition. She is on the editorial review board for Journal of Consumer Research and is an ad hoc reviewer for several journals including Journal of Marketing Research, Journal of Consumer Psychology, and International Journal of Research in Marketing.