Stephanie M. Tully

Stephanie M. Tully
Assistant Professor, Marketing
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Stephanie Tully is Assistant Professor of Marketing at Stanford University. She holds a Ph.D. in Marketing from New York University’s Stern School of Business. She examines financial decision making and the influence of consumers’ financial situation on their preferences and decisions. In addition, she explores how and why consumers purchase experiences as well as factors that influence consumers’ evaluation of their experiences. Much of her research examines the intersection of these two research areas. Her research has been published in the Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, and the Journal of Retailing. Her research has been awarded honorable mention for the Robert Ferber Award and winner of the Society for Consumer Psychology’s dissertation proposal competition. She is on the editorial review board for Journal of Consumer Research and is an ad hoc reviewer for several journals including Journal of Marketing ResearchJournal of Consumer Psychology, and International Journal of Research in Marketing

Academic Degrees

  • PhD, Marketing, New York University, 2015
  • MPhil, Marketing, New York University, 2014
  • BS, Business Administration, University of San Francisco, 2005

Academic Appointments

  • Assistant Professor of Marketing, University of Southern California, Marshall School of Business, 2015-2019

Awards and Honors

  • Robert Ferber Award (best interdisciplinary dissertation article published in the latest volume of JCR), Honorable Mention, 2016
  • Milton Reynolds Fellowship, 2014-2015
  • AMA Sheth Consortium Fellow, 2014
  • Society for Consumer Psychology Dissertation Proposal Competition, Winner, 2013
  • NYU-Stern Letter of Commendation for Teaching Excellence, 2013
  • Doctoral Fellowship in Marketing, 2010-2014
  • Nominee for valedictorian, McLaren School of Business, University of San Francisco, 2005
  • Beta Gamma Sigma, 2005
  • University Scholar (academic scholarship award), University of San Francisco, 2001-2005


Journal Articles

Stephanie M. Tully, Anna Paley, Eesha Sharma. Journal of Consumer Research . February 2019, Vol. 45, Issue 5, Pages 889-905.
Stephanie M. Tully, Eesha Sharma. Journal of Consumer Research. February 2018, Vol. 44, Issue 5, Pages 960-973.
Stephanie M. Tully, Tom Meyvis. Journal of Personality and Social Psychology. December 2017, Vol. 113, Issue 6, Pages 878-891.
Stephanie M. Tully, Tom Meyvis. Journal of Experimental Psychology: General. May 2016, Vol. 145, Issue 5, Pages 630-642.
Stephanie M. Tully, Hal E. Hershfield, Tom Meyvis. Journal of Consumer Research. June 2015, Vol. 42, Issue 1, Pages 59-75.
Stephanie M. Tully, Russell S. Winer. Journal of Retailing. June 2014, Vol. 90, Issue 2, Pages 255-274.

Working Papers

Psychological Ownership of (Borrowed) Money | PDF
Eesha Sharma, Stephanie M. Tully, Cynthia Cryder, October 2019
Searching for Superman: Financial Deprivation and Interest in Superheroes.
Stephanie M. Tully, Eesha Sharma, Gil Appel2019
The Effect of Payment Frequency on Spending Behavior
Stephanie M. Tully, Wendy de la Rosa2019


Degree Courses


The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. Specifically, the goals are to introduce...

Insights by Stanford Business

January 22, 2020
A new study shows that many people go into debt because they disregard that the money is not really theirs.