Stephanie M. Tully

Assistant Professor, Marketing

Assistant Professor of Marketing

Academic Area:


Stephanie Tully is Assistant Professor of Marketing at Stanford University. She holds a PhD in marketing from New York University’s Stern School of Business. She examines financial decision making and the influence of consumers’ financial situation on their preferences and decisions. In addition, she explores how and why consumers purchase experiences as well as factors that influence consumers’ evaluation of their experiences. Much of her research examines the intersection of these two research areas. Her research has been published in the Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, and the Journal of Retailing. Her research has been awarded honorable mention for the Robert Ferber Award and winner of the Society for Consumer Psychology’s dissertation proposal competition. She is on the editorial review board for Journal of Consumer Research and is an ad hoc reviewer for several journals including Journal of Marketing ResearchJournal of Consumer Psychology, and International Journal of Research in Marketing

Academic Degrees

  • PhD, Marketing, New York University, 2015
  • MPhil, Marketing, New York University, 2014
  • BS, Business Administration, University of San Francisco, 2005

Academic Appointments

  • Assistant Professor of Marketing, University of Southern California, Marshall School of Business, 2015-2019

Awards and Honors

  • Best Competitive Paper Award (runner up), Society for Consumer Psychology Annual Conference, 2021
  • MSI Young Scholar, Marketing Science Institute, 2021
  • Best Reviewer Award (winner), Journal of Consumer Research, 2020
  • Trust Faculty Scholar, Stanford GSB, 2020–2021
  • Best Competitive Paper Award (winner), Society for Consumer Psychology Annual Conference, 2020
  • Robert Ferber Award (honorable mention), Journal of Consumer Research, 2016
  • Milton Reynolds Fellowship, 2014-2015
  • AMA Sheth Consortium Fellow, 2014
  • Society for Consumer Psychology Dissertation Proposal Competition (winner), 2013
  • Letter of Commendation for Teaching Excellence, NYU-Stern, 2013
  • Doctoral Fellowship in Marketing, 2010-2014
  • Nominee for valedictorian, McLaren School of Business, University of San Francisco, 2005
  • Beta Gamma Sigma, 2005
  • University Scholar (academic scholarship award), University of San Francisco, 2001-2005


Journal Article

Working Papers


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