Big Data

Insights

A woman uses her credit card to shop on her smartphone. Credit: iStock/Nattakorn Maneerat
September 4, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.

Insights

Dota 2 Major - OpTic Gaming during the game 1 Draft of the grand final Action. Credit: Reuters/Ed Sykes
August 19, 2019
Written

How to Stay Ahead When the Rules Change

A Stanford business professor infiltrates the ever-shifting world of eSports to unearth new lessons in corporate adaptability.
Insights and ideas on operations, information, and technology, including the management of systems, processes, and networks.

Insights

A nurse demonstrates putting on a second pair of protective gloves, Credit: Reuters/Mike Segar
July 12, 2019
Written

Why Hospitals Underreport the Number of Patients They Infect

The misclassification of hospital-acquired infections may be costing Medicare up to $200 million a year, a new study shows.

Insights

An illustration of a capsule spilling out zeros and ones. Credit: Illustration by Tricia Seibold
June 28, 2019
Written

How Big Data Can Help You Choose Better Health Insurance

New tools could save millions, but come with red flags.

Insights

Lawrence M. Wein. Credit: Nancy Rothstein
May 17, 2019
Video

Testing Rape Kits Saves Money and Stops Crime

Lawrence M. Wein finds that the benefits of testing outweigh the costs.

Latest Stories on Big Data

September 4, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.
August 19, 2019
Written

How to Stay Ahead When the Rules Change

A Stanford business professor infiltrates the ever-shifting world of eSports to unearth new lessons in corporate adaptability.
July 12, 2019
Written

Why Hospitals Underreport the Number of Patients They Infect

The misclassification of hospital-acquired infections may be costing Medicare up to $200 million a year, a new study shows.
June 28, 2019
Written

How Big Data Can Help You Choose Better Health Insurance

New tools could save millions, but come with red flags.
May 17, 2019
Video

Testing Rape Kits Saves Money and Stops Crime

Lawrence M. Wein finds that the benefits of testing outweigh the costs.
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
January 9, 2019
Written

Solving Poverty Using the Tools of Silicon Valley

A Stanford research team will harness computer learning to root out the many causes of poverty — and suggest precise solutions.
December 3, 2018
Written

Here’s What You Should Read over the Holidays

Seven Stanford business professors recommend their favorite books.
November 20, 2018
Written

The Surprising Power of Small Data

More information isn’t necessarily better in health care — or business.
November 15, 2018
Written

How to Design a Successful Crowdsourcing Contest

Providing regular updates to competitors during innovation contests yields better solutions faster.