Big Data

Insights

Lawrence M. Wein. Credit: Nancy Rothstein
May 17, 2019
Video

Testing Rape Kits Saves Money and Stops Crime

Lawrence M. Wein finds that the benefits of testing outweigh the costs.

Insights

Illustration of hands pressing heart buttons on a cell phone. Credit: iStock.com/Adehoidar
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
Insights and ideas on operations, information, and technology, including the management of systems, processes, and networks.

Insights

A homeless person tries to stay warm at the entrance of a subway station near the White House. Credit: Reuters/Kevin Lamarque
January 9, 2019
Written

Solving Poverty Using the Tools of Silicon Valley

A Stanford research team will harness computer learning to root out the many causes of poverty — and suggest precise solutions.

Insights

A woman browsing the shelves at a bookstore. Credit: iStock/Satoshi-K
December 3, 2018
Written

Here’s What You Should Read over the Holidays

Seven Stanford business professors recommend their favorite books.

Insights

A young doctor performing a wellness check. Credit: iStock/asiseeit
November 20, 2018
Written

The Surprising Power of Small Data

More information isn’t necessarily better in health care — or business.

Latest Stories on Big Data

May 17, 2019
Video

Testing Rape Kits Saves Money and Stops Crime

Lawrence M. Wein finds that the benefits of testing outweigh the costs.
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
January 9, 2019
Written

Solving Poverty Using the Tools of Silicon Valley

A Stanford research team will harness computer learning to root out the many causes of poverty — and suggest precise solutions.
December 3, 2018
Written

Here’s What You Should Read over the Holidays

Seven Stanford business professors recommend their favorite books.
November 20, 2018
Written

The Surprising Power of Small Data

More information isn’t necessarily better in health care — or business.
November 15, 2018
Written

How to Design a Successful Crowdsourcing Contest

Providing regular updates to competitors during innovation contests yields better solutions faster.
October 19, 2018
Written

Big Data Is Giving an Edge to Big Companies

The growth gap is widening between large and small companies. A new study offers a surprising explanation.
September 19, 2018
Written

How Much Is Your Private Data Worth — and Who Should Own It?

In an ideal world, consumers would control the rights to their data but would also be able to sell it broadly.
July 13, 2018
Written

Can Ad-Skipping Be Good for Advertisers?

TV sponsors will soon know when you click away, and that’s valuable information.
May 23, 2018
Written

Susan Athey: Why Business Leaders Shouldn’t Have Blind Faith in AI

Telling cats from dogs is easy. It’s the what-ifs that get problematic.