Big Data

An illustration of figures and representations of data collection. Credit: Josh Cochran
November 20, 2020
The Research Revolution
Access to superabundant data has transformed the methods of scholastic inquiry — and possibly the basic tenets of inquiry itself.
See Also Operations, Information & Technology
Insights and ideas on operations, information, and technology, including the management of systems, processes, and networks.
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Latest Stories on Big Data

November 20, 2020
Written
Artificial Intelligence, Cultural Diversity, and a Giant “Bag of Words”
How machine learning helped researchers sort through 500,000 Glassdoor reviews to weigh the benefits of workplace diversity.
Big Data
November 20, 2020
Written
The Research Revolution
Access to superabundant data has transformed the methods of scholastic inquiry — and possibly the basic tenets of inquiry itself.
Big Data
November 11, 2020
Video
Your Brand Needs Social Engagement
Connect with consumers in a personal way to extend the reach of your marketing.
Marketing
July 29, 2020
Written
When the Best AI Isn’t Necessarily the Best AI
Why organizations might want to design and train less-than-perfect AI.
Big Data
March 16, 2020
Written
The Future of Criminal Justice
A conference on prosecution reform through data discusses the challenges of culture change.
Government
January 31, 2020
Video
The New Emerging Role in Big Tech? Economists
To maximize the potential of big data, firms are looking for employees with a new skill set.
Economics
January 16, 2020
Video
Machine Learning and AI for Social Impact
Innovations developed at big tech firms could transform the nonprofit world, with a little help from academia.
Social Impact
December 10, 2019
Written
Where the Bidding Never Stops
Millions of online ads get sold by auction each day. The algorithms behind it all are complicated. But simple ideas can be effective.
Marketing
November 07, 2019
Written
Exploring the Human Side of Artificial Intelligence
At an AI forum, experts say the arrival of superhuman machine intelligence will be one of the biggest events in human history.
Innovation
October 28, 2019
Written
Big Data and Racial Bias: Can That Ghost Be Removed from the Machine?
Credit-market algorithms may violate anti-discrimination laws even when they’re designed not to. A Stanford researcher looks for a fix.
Big Data
September 04, 2019
Written
With “Retargeted” Advertising, Sooner Is Better Than Later
You know those ads that follow you around online? New research shows that they work, especially when deployed early.
Marketing
August 19, 2019
Written
How to Stay Ahead When the Rules Change
A Stanford business professor infiltrates the ever-shifting world of eSports to unearth new lessons in corporate adaptability.
Organizational Behavior
July 12, 2019
Written
Why Hospitals Underreport the Number of Patients They Infect
The misclassification of hospital-acquired infections may be costing Medicare up to $200 million a year, a new study shows.
Health Care
June 28, 2019
Written
How Big Data Can Help You Choose Better Health Insurance
New tools could save millions, but come with red flags.
Health Care
June 24, 2019
Written
How Innovation Drives Economic Growth
Three Stanford scholars explore how we measure innovation, how innovation drives productivity, and how productivity affects inequality.
Innovation
May 17, 2019
Video
Testing Rape Kits Saves Money and Stops Crime
Lawrence M. Wein finds that the benefits of testing outweigh the costs.
Government
April 26, 2019
Written
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
Marketing
April 24, 2019
Written
Roger McNamee: “Facebook Is Terrible for America”
Facebook’s loudest critic says social media profits by manipulating consumers.
Big Data
February 08, 2019
Written
Don’t Let Artificial Intelligence Pick Your Employees
A Stanford GSB scholar shares why algorithms aren’t sophisticated enough to make these strategic decisions ... yet.
Management
January 09, 2019
Written
Solving Poverty Using the Tools of Silicon Valley
A Stanford research team will harness computer learning to root out the many causes of poverty — and suggest precise solutions.
Organizational Behavior