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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

November 2, 2015
Written

The Serious Side of the Donald Trump Phenomenon

Immigrant resentment has built among Americans who feel left behind.
October 29, 2015
Written

What Is It Like to Be Owned by Warren Buffett?

A new survey reveals Berkshire’s management style.
October 28, 2015
Written

How Citizenship for Immigrants Leads to Better Integration

Naturalized immigrants are more politically engaged and have a greater knowledge about their new country.
October 27, 2015
Written

Earvin “Magic” Johnson: “Adapt and Adjust”

Former basketball star discusses his pivot from the court to business.
October 26, 2015
Written

How the Habitat for Humanity CEO Moved Beyond Houses

During his tenure, Jonathan Reckford has pushed the nonprofit into advocacy, disaster relief, and sustainability.
October 21, 2015
Written

How Much Does Venture Capital Drive the U.S. Economy?

Two scholars measure the economic impact of VC-funded companies.
October 20, 2015
Written

The Power (and Risks) of Measurement in a Fitbit World

Scoreboards work better than ever in this wired world, but be careful.
October 19, 2015
Written

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.
October 14, 2015
Written

Edward Fenster: Operate Out of Your Comfort Zone

The co-founder of Sunrun discusses winning over regulators, and lessons learned.
October 13, 2015
Written

Can Women be Strong Leaders Without Being Labeled “Bossy?”

Attitudes and preconceptions about gender roles are deeply rooted.