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Insights

Organic, fair trade coffee beans | Reuters/Shannon Stapleton/Files
April 8, 2015
Written

Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?

Insights

Zakary Tormala, Sarah Soule, Francisco Pérez-González, Glenn Carroll and Kristin Laurin | Illustrations by Anje Jager
April 30, 2015
Written

What Does Reward Mean to You?

Five Stanford scholars share their insights on the topic of reward.

Insights

Three children decked out in San Francisco Giants gear | Reuters/Beck Diefenbach
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Superman fanatic shows off his collection | Reuters/Cheryl Ravelo
April 1, 2015
Written

Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.
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Latest Stories in Marketing

December 17, 2011
Written

Everyday Low Pricing May Not Be the Best Strategy for Supermarkets

New research looks at supermarkets’ “everyday low pricing.”
December 15, 2011
Written

Baba Shiv: How Loneliness Affects Consumer Behavior

People who are lonely prefer products outside the mainstream, but only in private.
November 15, 2011
Written

Are We Happy Yet? The Unexpected Links Between Happiness and Choice

Research shows that “attitudes toward happiness are highly malleable, and, in fact, easily influenced.”
November 12, 2011
Written

Hypothetically Speaking, Beware

Baba Shiv's research reveals why hypothetical questions aren't as innocent as they seem.
November 1, 2011
Written

Online Social Networks Can Increase Ad Revenue by Stimulating Content

To increase revenue, social networking sites need to give their most active users reason to post more information and make more friends.
September 1, 2011
Written

Eliminating Sales Quotas May Stimulate Profits

A professor of marketing says eliminating sales quotas boosts company profits.
July 1, 2011
Written

Why a Ferrari May Make Imported Wine Seem Expensive

A professor of marketing says consumers equate "foreign" with "expensive."
June 1, 2011
Written

The Positive Effect of Negative Information

Researchers say news about a company or product blemish may actually strengthen consumers’ positive impressions.
April 1, 2011
Written

If Money Doesn’t Make You Happy, Consider Time

Forget Suze Orman. Time, not money, is your most precious resource. Spend It wisely.
March 1, 2011
Written

Baba Shiv: Why Failure Drives Innovation

Research says how people approach failure can be key to their success.