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Pedro Gardete, assistant professor of marketing
July 6, 2015
Video

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.

Insights

Clocks
December 17, 2014
Written

Jennifer Aaker: Why We Pay to Save Time

Feeling torn between conflicting goals makes people less inclined to fulfill either one.

Insights

A laptop screen showing a website's fashion advertisements
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.

Insights

In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

Three children decked out in San Francisco Giants gear | Reuters/Beck Diefenbach
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

August 27, 2012
Written

The Art of the Imperfect Pitch

Professor Baba Shiv discusses how you can coax risk-averse managers to innovate.
August 16, 2012
Written

Baba Shiv: What Is the Path To Increased Innovation?

The simple things your brain needs to perform at its creative best.
July 13, 2012
Written

Jennifer Aaker: How to Feel Like You Have More Time

New research shows that experiencing moments of awe can change perceptions of our most valued commodity.
July 9, 2012
Written

When Pronouns Get Personal

Research shows that the little word 'we' can make a big difference in attitudes toward brands.
June 21, 2012
Written

Zakary Tormala: The Power of Potential

A series of studies shows that mere promise impresses more than actual achievement.
April 17, 2012
Written

Research-Backed Ways to Get Out the Vote

How lessons from behavioral science could help increase turnout.
January 24, 2012
Written

Marketing 101 for Designers of Great Products

Entrepreneur Perry Klebahn tells why building a good market is as essential as building a good product.
December 17, 2011
Written

Everyday Low Pricing May Not Be the Best Strategy for Supermarkets

New research looks at supermarkets’ “everyday low pricing.”
December 15, 2011
Written

Baba Shiv: How Loneliness Affects Consumer Behavior

People who are lonely prefer products outside the mainstream, but only in private.
November 15, 2011
Written

Are We Happy Yet? The Unexpected Links Between Happiness and Choice

Research shows that “attitudes toward happiness are highly malleable, and, in fact, easily influenced.”