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Insights

Man zip lining over a forest
May 28, 2015
Written

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.

Insights

An illustration of a brain thinking of many things in many ways | iStock/DrAfter123
August 14, 2015
Written

Where Does Your Product Fit in the Market?

The best entrepreneurs marry conviction with adaptability.

Insights

Pedro Gardete, assistant professor of marketing
July 6, 2015
Video

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.

Insights

More Americans are interested in responsible food. | iStock/Joel Carillet
August 4, 2015
Written

Is the Responsible Food Trend Sustainable?

The organic food movement has momentum, explains an owner of San Francisco grocer Bi-Rite Market.

Insights

In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.

Insights

Authenticity and Focus | Illustration by Tricia Seibold and iStock/chuwy
July 29, 2015
Written

How to Tell the Story of Your Brand

Aim for “subtle” product pitches, and find ways to bring your brand loyalists face-to-face with each other.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

October 23, 2012
Written

The Message and the Medium

Research says political candidates might be better off paying for web ads than investing too heavily in TV.
September 28, 2012
Written

Putting the Customer First

Hayagreeva Rao explains why innovation is about more than just new technology.
September 14, 2012
Written

The Trouble with One at a Time

New research shows that seeing all your options at once makes you happier with the choice you make.
August 27, 2012
Written

The Art of the Imperfect Pitch

Professor Baba Shiv discusses how you can coax risk-averse managers to innovate.
August 16, 2012
Written

Baba Shiv: What Is the Path To Increased Innovation?

The simple things your brain needs to perform at its creative best.
July 13, 2012
Written

Jennifer Aaker: How to Feel Like You Have More Time

New research shows that experiencing moments of awe can change perceptions of our most valued commodity.
July 9, 2012
Written

When Pronouns Get Personal

Research shows that the little word 'we' can make a big difference in attitudes toward brands.
June 21, 2012
Written

Zakary Tormala: The Power of Potential

A series of studies shows that mere promise impresses more than actual achievement.
April 17, 2012
Written

Research-Backed Ways to Get Out the Vote

How lessons from behavioral science could help increase turnout.
January 24, 2012
Written

Marketing 101 for Designers of Great Products

Entrepreneur Perry Klebahn tells why building a good market is as essential as building a good product.