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A bright tee shirt full wiki words and edits. | Original image courtesy flickr/mikeedesign. Modified by Tricia Seibold.
August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.

Insights

iStock/DavidGoh
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.

Insights

Chamelon in leaves | iStock/Pirotehnik
August 18, 2016
Written

Use Social Influences to Be a Better Manager

A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.

Insights

Chika Okoro speaking at Stanford TedX
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.

Insights

illustration of TV with Game of Thrones queued up to start | Stefani Billings
August 12, 2016
Written

Your Tweets Might Be the Key to Game of Thrones’ Success

Does a hit show drive social conversation, or is it really the other way around?
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

June 3, 2014
Written

Glenn Carroll: The Value of Authenticity

Researchers find that when consumers assess products, they really want the real thing.
May 29, 2014
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Researchers: How Do You Encourage Saving?

A new study shows that people who feel powerful save more money.
May 7, 2014
Written

Researchers: What Is the Value of Imagery in Marketing?

A group of scholars show why what you see isn’t always what you get.
April 30, 2014
Written

Nir Eyal: What Makes Some Products Indispensable?

A writer and lecturer explains how one of the most popular Bible apps in the world is engineered to be habit-forming.
March 31, 2014
Written

Zakary Tormala: Mere Potential Can Be More Important Than Achievement

It's not always what you’ve done that matters, but what you just might do.
March 21, 2014
Written

How Do You Overcome the Hurdles in Start-Up Life?

A case explores the challenges Gregg Renfrew faced in launching her non-toxic cosmetics business – and asks you what to do next.
March 3, 2014
Written

Harikesh Nair: “The Promise of the Big Data Revolution”

A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.
February 27, 2014
Written

Dale Miller: Why Go Nonprofit?

Dale Miller brings the expertise and experience of Stanford GSB faculty and alumni to consider the question, “Is nonprofit passé or overlooked?”
February 24, 2014
Written

Google’s Gopi Kallayil: How to Break Through the Digital Noise

The company’s chief evangelist for brand marketing explains how to “get your customers to listen.”
February 13, 2014
Written

Itamar Simonson: Why Do Consumers Ignore Personalized Offers?

New research says customized deals often backfire.