Marketing

Insights

A woman runner wearing a fitness tracker stops to tie her shoe | iStock/monkeybusinessimages
February 13, 2018
Written

Why Do We Avoid Information Right When We Need It Most?

Comparing ourselves to others can help us meet goals — especially if the timing’s right.

Insights

a woman looks at her mobile phone | iStock/GaudiLab
January 8, 2018
Written

Disguised “Native” Ads Don’t Fool Us Anymore

Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.

Insights

A women looks at her mobile phone in Zimbabwe. | Reuters/Philimon Bulawayo
February 2, 2018
Written

The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.

Insights

Tara Gitau | Photo by Anastasiia Sapon
November 15, 2017
Written

“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.
Programs for Executives

Marketing Programs

10 Jul 2018 – 13 Jul 2018
In-person|Stanford University
Full-time
05 Aug 2018 – 17 Aug 2018
In-person|Stanford GSB
Full-time
11 Sep 2018 – 14 Sep 2018
In-person|Stanford University
Full-time

Latest Stories in Marketing

May 14, 2015
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Pedro Gardete: Why Companies Should Share Their Secrets

Information-sharing can help better predict market ups and downs.
May 1, 2015
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Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
April 30, 2015
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What Does Reward Mean to You?

Five Stanford scholars share their insights on the topic of reward.
April 10, 2015
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Earthquakes President Dave Kaval: How Major League Soccer Is Like a Silicon Valley Startup

Stanford GSB alumnus talks new trends in wearables and the big data revolution.
April 8, 2015
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Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?
April 1, 2015
Written

Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.
March 23, 2015
Written

Walmart CEO: Waiting for Consensus “Can Kill You”

Head of world’s largest company discusses making decisions and knowing when to admit failure.
February 6, 2015
Written

Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy

Seeing someone make a purchase makes us more likely to do the same.
January 29, 2015
Written

Do Super Bowl Ads Really Work?

Not all big game TV commercials drive enough sales to offset the ad’s cost.
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.