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Pedro M. Gardete, Assistant Professor of Marketing
June 22, 2015
Video

Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

A marketing professor explores how our behavior is influenced by others.

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Superman fanatic shows off his collection | Reuters/Cheryl Ravelo
April 1, 2015
Written

Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.

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A laptop screen showing a website's fashion advertisements
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.

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In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.

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Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

Three children decked out in San Francisco Giants gear | Reuters/Beck Diefenbach
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

July 9, 2012
Written

When Pronouns Get Personal

Research shows that the little word 'we' can make a big difference in attitudes toward brands.
June 21, 2012
Written

Zakary Tormala: The Power of Potential

A series of studies shows that mere promise impresses more than actual achievement.
April 17, 2012
Written

Research-Backed Ways to Get Out the Vote

How lessons from behavioral science could help increase turnout.
January 24, 2012
Written

Marketing 101 for Designers of Great Products

Entrepreneur Perry Klebahn tells why building a good market is as essential as building a good product.
December 17, 2011
Written

Everyday Low Pricing May Not Be the Best Strategy for Supermarkets

New research looks at supermarkets’ “everyday low pricing.”
December 15, 2011
Written

Baba Shiv: How Loneliness Affects Consumer Behavior

People who are lonely prefer products outside the mainstream, but only in private.
November 15, 2011
Written

Are We Happy Yet? The Unexpected Links Between Happiness and Choice

Research shows that “attitudes toward happiness are highly malleable, and, in fact, easily influenced.”
November 12, 2011
Written

Hypothetically Speaking, Beware

Baba Shiv's research reveals why hypothetical questions aren't as innocent as they seem.
November 1, 2011
Written

Online Social Networks Can Increase Ad Revenue by Stimulating Content

To increase revenue, social networking sites need to give their most active users reason to post more information and make more friends.
September 1, 2011
Written

Eliminating Sales Quotas May Stimulate Profits

A professor of marketing says eliminating sales quotas boosts company profits.