Marketing

Insights

Tara Gitau | Photo by Anastasiia Sapon
November 15, 2017
Written

“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.

Insights

A supermarket cart filled with groceries | iStock/smartboy10
October 9, 2017
Video

A Better Way to Track Shoppers Offline

Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.

Insights

Superstar Chef Bryan Caswell's Tex-Mex food haven El Real occupies a converted movie theatre and lights up Westheimer street in Houston| REUTERS/Richard Carson
November 6, 2017
Written

Tex-Mex: Culinary Sham or Authentic Cuisine?

Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.

Insights

People shop for food at a supermarket | Reuters/Edgar Su
September 19, 2017
Written

How One-Stop Shopping Benefits Consumers

Retailers keep prices low across categories to avoid losing customers to competitors.
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Latest Stories in Marketing

April 10, 2015
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Earthquakes President Dave Kaval: How Major League Soccer Is Like a Silicon Valley Startup

Stanford GSB alumnus talks new trends in wearables and the big data revolution.
April 8, 2015
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Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?
April 1, 2015
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Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.
March 23, 2015
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Walmart CEO: Waiting for Consensus “Can Kill You”

Head of world’s largest company discusses making decisions and knowing when to admit failure.
February 6, 2015
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Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy

Seeing someone make a purchase makes us more likely to do the same.
January 29, 2015
Written

Do Super Bowl Ads Really Work?

Not all big game TV commercials drive enough sales to offset the ad’s cost.
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.
January 14, 2015
Written

Zakary Tormala: Why Certainty Matters in Business

A psychologist explores what makes our attitudes change over time.