Marketing

Insights

A woman looks at a Maserati Ghibli car at its dealership. | Reuters/Kim
February 16, 2017
Written

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.

Insights

A student shouts slogans during a protest | Reuters/Marcelo del Pozo
January 9, 2017
Written

Where Do Advocates Come From?

A strong sense of conviction can both encourage and discourage people from speaking out.

Insights

 Jamaican athletes compete in the men's 200 meters race. | Reuters/Carlos Barria
February 15, 2017
Written

What Makes Us Slow Down When We’re Ahead in the Race?

Scholars reveal how to beat the thinking that causes late-stage motivation to flag.

Insights

Two people talking | iStock/danchooalex
January 20, 2017
Written

How Consultants Can Court Clients Without Giving Away Too Much

Gradual persuasion, through incremental sharing of information, benefits freelancers and companies alike.
Programs for Executives

Marketing Programs

11 Jul 2017 – 14 Jul 2017
In-person|Stanford University
Full-time
06 Aug 2017 – 16 Aug 2017
In-person|Stanford GSB
Full-time
12 Sep 2017 – 15 Sep 2017
In-person|Stanford University
Full-time
01 Oct 2017 – 06 Oct 2017
In-person|Stanford University
Full-time

Latest Stories in Marketing

June 3, 2014
Written

Glenn Carroll: The Value of Authenticity

Researchers find that when consumers assess products, they really want the real thing.
May 29, 2014
Written

Researchers: How Do You Encourage Saving?

A new study shows that people who feel powerful save more money.
May 7, 2014
Written

Researchers: What Is the Value of Imagery in Marketing?

A group of scholars show why what you see isn’t always what you get.
April 30, 2014
Written

Nir Eyal: What Makes Some Products Indispensable?

A writer and lecturer explains how one of the most popular Bible apps in the world is engineered to be habit-forming.
March 31, 2014
Written

Zakary Tormala: Mere Potential Can Be More Important Than Achievement

It's not always what you’ve done that matters, but what you just might do.
March 21, 2014
Written

How Do You Overcome the Hurdles in Start-Up Life?

A case explores the challenges Gregg Renfrew faced in launching her non-toxic cosmetics business – and asks you what to do next.
March 3, 2014
Written

Harikesh Nair: “The Promise of the Big Data Revolution”

A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.
February 27, 2014
Written

Dale Miller: Why Go Nonprofit?

Dale Miller brings the expertise and experience of Stanford GSB faculty and alumni to consider the question, “Is nonprofit passé or overlooked?”
February 24, 2014
Written

Google’s Gopi Kallayil: How to Break Through the Digital Noise

The company’s chief evangelist for brand marketing explains how to “get your customers to listen.”
February 13, 2014
Written

Itamar Simonson: Why Do Consumers Ignore Personalized Offers?

New research says customized deals often backfire.