Charles Zhang

PhD Student, Marketing

Email

PhD Program Office Graduate School of Business Stanford University 655 Knight Way Stanford, CA 94305

Charles Zhang

Faculty Advisors

Navdeep S. Sahni,

Harikesh S. Nair,

Peter C. Reiss,

James M. Lattin

Research Interests

Sales
Advertising
Digital Marketing

Working Papers

Working Smarter, Not Harder: The Value of Prospect Information in Enterprise Selling

Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

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