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Audio
In this episode, psychology expert Bob Cialdini reveals the inner workings of social influence and persuasion.
Written
Past fights over the borrowing limit didn’t spark a financial crisis. This time could be different, according to two experts.
Written
Delivering a message by voice — even an artificial one — can be more compelling than putting it in writing.
Audio
In this podcast episode, Myra Strober and Abby Davisson share a framework to help us communicate professional goals with those we care about most.
Audio
A social enterprise success strategy: clean water in rural India, subsidized by urban consumers.
Written
Online platforms that match consumers may strategically withhold information about supply and demand to maximize returns.
Written
Brands of all kinds that want to appear authentic must show consumers a genuine investment in their craft.
Audio
Know your customers and how to satisfy their needs, and you’re on the road to success.
Video
Five lessons in five minutes: lecturer Matt Abrahams offers frameworks for successfully crafting your message.
Written
Investments in publicly traded companies shift when their private competitors share information, a new study finds.
Written
Members of the Stanford GSB faculty recommend some of their favorite programs.
Video
A surprising experiment could change the way you think about conflicts.
Written
A sampling of the big ideas and timely research produced by Stanford GSB faculty this year.
Written
Eleven articles to help you work, lead, and collaborate better.
Written
Economist John Cochrane talks about inflation, interest rates, and what we get wrong about downturns.
Written
Economists’ models assume the population will keep expanding forever. But what if it doesn’t?
Audio
Understanding who your customers are and how to meet their needs is key to effective marketing.
Written
Where do you get your news? These researchers would like to know about your journalism diet.
Written
Many soon-to-be public companies are already one step ahead of the tax collector.
Written
GSB conference highlights the difficulty of allocating risk and assigning responsibility.