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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

December 11, 2013
Written

Andy Dunn: "Passion Is a Prerequisite"

The founding CEO of the clothing company Bonobos discusses authentic leadership, his biggest failure, and the value of data and intuition.
December 11, 2013
Written

Shai Bernstein: What Is the Value of Private Equity Buyouts?

A finance professor says private equity buyouts add value to companies' operations without decimating their workforces.
December 9, 2013
Written

Ilya Strebulaev: Are Angel Investors the New Disruptors?

A finance professor gives seven basic insights to better understand angel investors.
December 3, 2013
Politico
Writing in Politico, Andrew Healy and Stanford GSB's Neil Malhotra say "gender of children can have powerful consequences for a family's political attitudes."
December 2, 2013
The New York Times
Emily Esfahani Smith and Stanford GSB's Jennifer Aaker say the millennial generation is "less focused on financial success than they are on making a difference."
December 2, 2013
Written

Peter Koudijs: Risk Analysis or Risk Paralysis?

A lesson on post-crisis financial stress disorder from 18th century Amsterdam.
November 27, 2013
Written

Carole Robin: Feedback is a Gift

Seven tips for giving feedback to others.
November 26, 2013
Written

Research: Too Many Choices Can Derail Success

Stanford marketing professor Szu-chi Huang finds that what motivates people to achieve a goal changes along the journey.
November 21, 2013
Written

Francis Flynn: What Makes People Want to Help Others?

In his quarterly column, a Stanford professor of organizational behavior describes how group membership influences behavior.
November 18, 2013
Written

Frank Flynn: Does “Group Membership” Influence Behavior?

A look at the work of some of our finest researchers on what spurs people to do something on behalf of someone else, what psychologists call “prosocial behavior.”