Aaron Finch, Seed Coach

Aaron Finch

Aaron Finch, Seed Coach


Aaron Finch is an entrepreneur and a coach. He started his first company, an athletic club in Fort Collins, Colorado, when he was 24 and his second, a contract plastic manufacturing company, three years later. Later, Finch was a cofounder at Coinstar, where as vice president of operations he was responsible for product development, engineering, manufacturing, field service, and logistics. In 1997 Coinstar completed an IPO and today is the global leader in automated remote retail having added the business lines of Redbox and EcoATM. More recently Finch was the COO of OtterBox, a leading mobile accessories manufacturer and CEO of 1OAK Technologies, a technology development company affiliated with Otter Products.

Today, Finch is a mentor to CEOs of startup and early stage companies. He also shares his knowledge and experience with students as an affiliate faculty with the Richardson Design Center at Colorado State University. Finch has extensive experience in design thinking, product innovation, product development, business development, and operations. These abilities are enhanced by his strong financial analytics skills.

Finch is excited to be a returning Stanford Seed coach. In 2014–2015 he worked in West Africa, coaching the founders and leaders of small and medium enterprises. He is passionate about the positive impact entrepreneurial companies can have on their customers, employees, communities, and society, and believes that entrepreneurs are the world’s dreamers, problem solvers, and job creators.

Finch received a bachelor of science degree in natural resources management from Colorado State University where he was an All-Conference center for the football team. He earned an MBA from Stanford Graduate School of Business. Finch is married to Catherine and has two grown children. When the children were younger, Finch took a leave from his business endeavors to coach the Steamboat Springs High School football team. Over six seasons, the team compiled a 52–18 record, earning two league titles and a State Championship Runner Up in 2009.