Walden Lam: This Denim Startup is Taking on Fashion’s Giant Waste Problem

A scrappy entrepreneur aims to lead the way to a greener industry.

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It’s no trade secret — the fashion industry is one of the biggest polluters on the planet. Eighty-five percent of what designers produce this year will go into landfills and incinerators. Sixty percent of textiles come from fossil fuels. But UNSPUN is hoping to change all that, one bespoke pair of jeans at a time.

— Mike Elwell

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