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Insights by Stanford Business

Insights

Man standing in doorway of rundown building | Reuters/Andrew Winning
June 18, 2015
Written

Ken Shotts: How to Understand (and Avoid) Political Risk

Political risk is inevitable, but there are ways to mitigate it.

Insights

Man zip lining over a forest
May 28, 2015
Written

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.

Insights

In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.

Insights

Pedro M. Gardete, Assistant Professor of Marketing
June 22, 2015
Video

Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

A marketing professor explores how our behavior is influenced by others.

Insights

A visitor looks at a monumental sculpture by artist Robert Therrien in the Metropolitan Arts Centre in Belfast. Reuters/Cathal McNaughton
June 5, 2015
Written

Stereotyping Makes People More Likely to Act Badly

Even slight cues, like reading a negative stereotype about your race or gender, can have an impact.

Insights

A worker in a Shanghai Chaori Solar Energy Science & Technology factory | Reuters/Stringer
June 22, 2015
Written

Shaping Tomorrow’s Breakthrough Materials

Citrine Informatics brings big data to materials discovery.

Insights

Two individuals talking | Reuters/Kim Kyung-Hoon
June 11, 2015
Written

Carole Robin: How to Create a Feedback-Rich Environment

Giving and receiving constructive criticism takes practice.

Insights

A ward at St Thomas' Hospital in central London | Reuters/Stefan Wermuth
June 9, 2015
Written

Stephan Seiler: Can Hospital Competition Save Lives?

Why market forces in healthcare are good for patient care.

Insights

 A man reads a book outside a cafe in London. | Reuters/Luke MacGregor
June 17, 2015
Written

Seven Business Books for Your Summer Reading List

Top selections from alumni entrepreneurs around the world.

Latest Stories

May 8, 2013
Written

Mandy O'Neill: Why Capable Women Don't Always Realize Their Potential

A study suggests it's many factors, from priorities to putting in fewer hours at work than men.
May 7, 2013
Written

Debra Meyerson: How Companies Can Boost Gender Equity

A study of oil rigs shows that a different approach to male-dominated environments can change corporate culture.
May 7, 2013
Written

Jessica Jackley: Stories of Poverty and Entrepreneurship

The cofounder of a microlending outfit says entrepreneurs need to “wake up each day and say, ‘Now what?’”
April 30, 2013
Written

Yan Chow: Taking Health Care Technology for a Test-Drive

A physician-turned-administrator at Kaiser Permanente discusses cost-effective innovations that improve care.
April 26, 2013
Written

Hidehiko Yuzaki: "Work Hard. It is the Only Way"

The governor of Hiroshima Prefecture, Japan, discusses the value of persistence and humility in entrepreneurship.
April 22, 2013
Written

Joshua Rauh: What the Forbes 400 List Says about American Wealth

Research shows that some popular conceptions about the sources of U.S. wealth may be incorrect.
April 18, 2013
Written

William Sharpe: How to Invest In a Turbulent Market

A Nobel Prize winner says preparing for retirement means keeping an eye on investment costs and not looking to the market for sympathy.
April 15, 2013
Written

Denise Brosseau: Find the "Palace of Possibilities"

The CEO of an executive talent agency discusses the value of directness and knowing when to say 'we' and when to say 'I.'
April 7, 2013
Written

A British Entrepreneur Builds a Music Business in Nigeria

Michael Ugwu explains the challenges, and opportunities, of building a company in Lagos.
April 1, 2013
Written

The Bottom Line on Corporate Tweeting

Research suggests Twitter helps market liquidity of little-known companies.