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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

May 1, 2014
Written

Hau Lee: A Surprising Formula for Improved Supply Chain Performance

Responsible supply chain practices are associated with lower operating costs and improved overall performance, according to a study by Prof. Hau Lee at the Stanford Value Chain Innovation Initiative.
May 1, 2014
Written

Think ID Theft Is a Problem Here? Try Protecting One Billion People

A Stanford professor scrutinizes India’s epic biometric program.
April 30, 2014
Written

Nir Eyal: What Makes Some Products Indispensable?

A writer and lecturer explains how one of the most popular Bible apps in the world is engineered to be habit-forming.
April 30, 2014
Written

The Quotable Oprah Winfrey

The TV star shares her views on failure, luck, and what her own Lean In-style book would be called.
April 29, 2014
Written

One Unconventional Approach Deserves Another: Funding Social Change Through Private Investment

Jake Harriman,’08, explains how rejecting conventional wisdom about financing a nonprofit helped him turn his vision into a real intervention.
April 28, 2014
Written

Five Key Trends That Are Driving the Business of Sports

Some of the sports world’s top business leaders shared their insights at Stanford GSB’s inaugural Sports Innovation Conference.
April 25, 2014
Written

Adrian Li: "There Is No Better Time Than Now"

The founder of restaurant-discovery tool Qraved discusses his greatest achievements and what matters most in business.
April 25, 2014
Written

Oprah Winfrey: “Align Your Personality With Your Purpose”

The former talk show star offers career and life advice at Stanford Graduate School of Business.
April 25, 2014
Written

Ori Brafman: Does Your Business Hire Enough “Unusual Suspects”?

A Stanford GSB alumnus explains how chaos theory can help video game companies, hospitals, and the U.S. military.
April 24, 2014
Written

Anat Admati: The Economist Who Said “The Bankers Have No Clothes”

Recently named to Time magazine’s list of the 100 most influential people, the Stanford professor discusses her impact on global finance.