Leadership without Liability of Charisma by Michael Skapinker, Financial Times, October 2001. Skapinker cites Jim Collins’ book, Good to Great, as a must read for aspiring CEOs. Collins, MBA, attributes the success of many companies to the reticence of the CEOs to be in the public eye, giving them a better opportunity to fine tune and run their companies resulting in outstanding earnings over a 15 year period.