Managerial Economics

Managerial Economics

Managerial Economics

By Ivan Png, PhD, ’85
Blackwell, 2002

Managerial Economics develops simple, practical tools and concepts for business students as well as practicing managers. Written in a simple, accessible style, it uniquely integrates the discipline to other managerial functions, including accounting, finance, human resource management, and marketing. It teaches how to make better business decisions, not how to build models.

Each chapter is built around an actual business case. The cases include: Coca Cola’s vertical structure and pricing; Break even at the Asian Wall Street Journal; Fujitsu, Texas Instruments, and the DRAM industry; Northwest Airlines’s pricing strategy; and Airbus’s organizational architecture.

Buy This Book