The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

By John ZagulaRichard Tong, MBA ’87
Portfolio Hardcover
 October212004
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

The coaches who designed this playbook tested and perfected their system as marketing executives at Microsoft and as venture capitalists.