Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth

By Allyson Letteri, MBA ’07
Costa Flora

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

  • Create Strong Messaging.
  • Fuel User Growth.
  • Accelerate Revenue.

With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. Standout Startup offers an essential marketing toolkit to help you stand out from the competition. Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor.

What’s included in Standout Startup:

  • The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality.
  • Four techniques to create standout product positioning
  • How to define an inimitable brand personality that your ideal customers love.
  • The secrets to crafting compelling value propositions that sell your product.
  • The most effective types of content to increase conversion in each phase of the customer journey.

Standout Startup presents a proven process to build a sustainable user and revenue growth engine. And it all starts with powerful product messaging that makes your startup stand out.