Value Redesigned presents a case for business model innovation for architecture and engineering firms. It examines an emerging future where innovative new models of practice have begun to flourish, offering firm avenues of escape from the vicious cycle of commoditization and low prestige that has become epidemic within the architecture and engineering community. This book offers guidance for professional service firms on how to create bold new value propositions, combining new ways of creating value with innovative pricing strategies, and explores the adaptive challenges firms will face as they begin to transform their practices.
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