Peter Huff, MBA ’97
Austin investor connects GSB alumni while helping to transform founder-led businesses across economic spheres.
September 29, 2025
Peter Huff co-founded his private equity firm, Blue Sage Capital, in 2003, naming it after a hardy, indigenous Texas wildflower that can survive in drought conditions. “Like our namesake, we are set up to thrive in all varieties of investing environments,” the company website reads — but the same could easily apply to Peter. From his days as an All-American honors track and field star in college and a Fulbright Scholar in Singapore to his involvement in student government at the GSB and success in the finance world, Peter has certainly thrived in a variety of environments.
Now, as managing member of Blue Sage Capital based in Austin, Texas, Peter has helped grow the firm to over $1 billion dollars in assets under management. Blue Sage specializes in investing in small to medium-sized companies with a particular focus on founder-owned businesses and long-term investments. To make an impact on local communities, the firm often chooses to invest in companies in low to moderate-income areas with the goal of increasing employment. In terms of Blue Sage’s own employment practices, Peter regularly interviews and hires candidates from the GSB. “He sees the special qualities GSB graduates attain as a source of valuable contributions to his team,” says Doug Hendrickson, MBA ’97. “And he’s taught his employees a wide range of additional skills that have helped transform numerous companies the firm has invested in.”
But Peter’s contributions to the GSB alumni community don’t end with his hiring decisions. In addition to supporting Stanford, he has helped organize GSB class reunions, leveraging his strong community connections to drive attendance. His affinity for the school has carried over to the next generation, with all three of his children attending Stanford as undergraduates. “Peter has been an exemplary alumnus,” Doug says, “changing lives through his tireless efforts to keep our class connected to each other, changing organizations by building his own firm and by supporting the GSB’s mission, and changing the world by making it a better place.”