Publications

Recommending for a Multi-sided Marketplace: A Multi-Objective Hierarchical Approach

Yuyan Wang, Long Tao, Xian Xing Zhang

Marketing Science August142024

Laws of Human Memory

Michael J. Kahana, Nicholas B. Diamond, Ada Aka

The Oxford Handbook of Human Memory, Two Volume Pack: Foundations and Applications Oxford Library of Psychology July182024 Pages 29–63.

50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives

Ioannis Evangelidis, Sudeep Bhatia, Jonathan Levav, Itamar Simonson

Journal of Consumer Research June2024 Vol. 51 Issue 1 Pages 19–28.

Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

Jon Zeller, Sridhar Narayanan

Quantitative Marketing and Economics May2024 Vol. 22 Pages 389–443.

When the One True Faith Trumps All: Low Religious Diversity, Religious Intolerance, and Science Denial

Yu Ding, Gita Johar, Michael Morris

PNAS Nexus April302024 Vol. 3 Issue 4 Pages 144.

A Parsimonious Extension of the Bass Diffusion Model for Consumer Durables to Incorporate Population and Income Growth

V. “Seenu” Srinivasan, Charlotte Mason

2024 AMA Winter Academic Conference Proceedings, Samantha Cross and Alok Saboo, eds. American Marketing Association February12024 Pages 775–786.

Regulating Privacy Online: An Economic Evaluation of the GDPR

Samuel Goldberg, Garrett A. Johnson, Scott K. Shriver

American Economic Journal: Economic Policy February2024 Vol. 16 Issue 1 Pages 325–358.

Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy

Szu-chi Huang, Michal Maimaran, Daniella Kupor

Journal of Marketing Research February2024 Vol. 61 Issue 6

Beyond Achievement: Transformation Mindset Enhances Authenticity after Goal Success

Szu-chi Huang, M. S. Brucks, J. Song, M.C. Campbell

Motivation Science 2024

Memory Modeling of Counterfactual Generation

Feiyi Wang, Ada Aka, Lisheng He, Sudeep Bhatia

Journal of Experimental Psychology: Learning, Memory, and Cognition 2024

Reputational Costs of Receptiveness: When and Why Being Receptive to Opposing Political Views Backfires

Mohamed A. Hussein, S. Christian Wheeler

Journal of Experimental Psychology: General 2024 Vol. 153 Issue 6 Pages 1425–1448.

The Temporal Dynamics of Goal Systems: How Goal Progress Changes the Drivers of Motivation

Szu-chi Huang

Explorations in Goal Systems (forthcoming) Oxford University Press 2024

The allure of consensus: People (over)seek consensus in selecting group persuasion strategies

Derek Rucker, Jesse D'Agostino, Mark Dyer, Zakary Tormala

Journal of Personality and Social Psychology 2024 Vol. 126 Pages 566-586.

You versus we: How pronoun use shapes perceptions of receptiveness

Mohamed A. Hussein, Zakary Tormala

Journal of Experimental Social Psychology 2024 Vol. 110 Issue Article 104555

Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust

Giandomenico Di Domenico, Yu Ding

Current Opinion in Psychology December2023 Vol. 54

Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

Navdeep S. Sahni, Charles Zhang

Quantitative Marketing and Economics November2023 Vol. 22 Pages 63–114.

Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR

Garrett A. Johnson, Scott K. Shriver, Samuel Goldberg

Management Science October2023 Vol. 69 Issue 10 Pages 5695–6415.

Semantic Determinants of Memorability

Ada Aka, Sudeep Bhatia, John McCoy

Cognition October2023 Vol. 239

The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility

Ioannis Evangelidis, Jonathan Levav, Itamar Simonson

Journal of Consumer Research October2023 Vol. 50 Issue 3 Pages 492–509.

Advertising as Information for Ranking E-Commerce Search Listings

Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong

Marketing Science July2023