Publications

The malleable influence of social consensus on attitude certainty

Joshua Clarkson, Zakary Tormala, Derek Rucker, Riley Dugan

Journal of Experimental Social Psychology 2013 Vol. 49 Pages 1019-1022.

When contradictions foster persuasion: An attributional perspective

Taly Reich, Zakary Tormala

Journal of Experimental Social Psychology 2013 Vol. 9 Issue 3 Pages 426–439.

Advertising Effects in Presidential Elections

Brett R. Gordon, Wesley R. Hartmann

Marketing Science November2012 Vol. 32 Issue 1 Pages 19–35, Lead Article, Finalist for Little Award.

Optimal Search for Product Information

Monic Sun

Management Science November2012 Vol. 58 Issue 11 Pages 2037-2056.

The Effect of Ordering Decisions by Choice-Set Size on Consumer Search

Jonathan Levav, Nicholas Reinholtz, Claire Lin

Journal of Consumer Research October2012 Vol. 39 Issue 3 Pages 585-599.

The preference for potential

Zakary Tormala, J.S. Jia, M.I. Norton

Journal of Personality and Social Psychology October2012 Vol. 103 Issue 4 Pages 567-583.

‘We’ Are Not the Same as ‘You and I’: Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Aner Sela , S. Christian Wheeler, Gülen Sarial-Abi

Journal of Consumer Research October2012 Vol. 39 Issue 3 Pages 644-661.

So Near and Yet So Far: The Mental Representation of Goal Progress

Szu-chi Huang, Ying Zhang, Susan M. Broniarczyk

Journal of Personality and Social Psychology August2012 Vol. 103 Issue 2 Pages 225-241.

Inviting questions

Uzma Khan, Zakary Tormala

Journal of Consumer Psychology July2012 Vol. 22 Issue 3 Pages 408-417.

The Lonely Consumer: Loner or Conformer?

Jing Wang, Rui (Juliet) Zhu, Baba Shiv

Journal of Consumer Research April2012 Vol. 38 Issue 6 Pages 1116-1128.

Asymmetric option effects on ease of consumer choice criticism and defense

Thomas Kramer, Michal Maimaran, Itamar Simonson

Organizational Behavior and Human Decision Processes January2012 Vol. 117 Issue 1 Pages 179–191.

Manipulating basic taste perception to explore how product information affects experience

Ab Litt, Baba Shiv

Journal of Consumer Psychology January2012 Vol. 22 Issue 1 Pages 55–66.

Wolves in sheep’s clothing: How and when hypothetical questions influence behavior

Sarah G. Moore, David T. Neal , Gavan J. Fitzsimons, Baba Shiv

Organizational Behavior and Human Decision Processes January2012 Vol. 117 Issue 1 Pages 168–178.

An Empirical Analysis of Individual-Level Casino Gambling Behavior

Sridhar Narayanan, Puneet Manchanda

Quantitative Marketing and Economics 2012 Vol. 10 Issue 1 Pages 27-62.

Awe Expands People’s Perception of Time and Enhances Well-Being

Melanie Rudd, Kathleen D. Vohs, Jennifer Aaker

Psychological Science 2012 Vol. 23 Issue 10 Pages 1130-1136.

Compensatory Nonconformity: Self-Uncertainty and Low Implicit Self-Esteem Increase Adoption and Expression of Minority Opinions

Kimberly Rios, S. Christian Wheeler, Dale T. Miller

Journal of Experimental Social Psychology 2012 Vol. 48 Issue 6 Pages 1300-1309.

Cultivating Admiration in Brands

Jennifer Aaker, Emily N. Garbinsky , Kathleen D. Vohs

Journal of Consumer Psychology 2012 Vol. 22 Issue 2 Pages 191–194.

First Mover/Pioneer Strategies

Marvin B. Lieberman, David Bruce Montgomery (1938–2025)

Handbook of Marketing Strategy Edward Elgar 2012 Pages 339-361.

How Happiness Affects Choice

Cassie Mogilner, Jennifer Aaker, Sepandar D. Kamvar

Journal of Consumer Research 2012 Vol. 39 Issue 2 Pages 429-443.

Implemented Strategies in Business-to-Business Contexts

Arch G. Woodside, Hugh M. Pattinson, David Bruce Montgomery (1938–2025)

Advances in Business Marketing & Purchasing, Vol. 18 Emerald Group Publishing 2012 Pages 323-355.