Publications

How Much Does the Market Value an Improvement in a Product Attribute?

Elie Ofek, V. “Seenu” Srinivasan

Marketing Science November2002 Vol. 21 Issue 4 Pages 398-411.

Choice and the Internet: From Clickstream to Research Stream

Randolph E. Bucklin, James M. Lattin, Asim Ansari, Sunil Gupta, David Bell, Eloise Coupey, John D. C. Little, Carl Mela, Alan Montgomery, Joel Steckel

Marketing Letters August2002 Vol. 13 Issue 3 Pages 245-258.

The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects

Raj Sethuraman, V. “Seenu” Srinivasan

Journal of Marketing Research August2002 Vol. 39 Issue 3 Pages 379-386.

Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical Results

Warren H. Hausman, David Bruce Montgomery (1938–2025), Aleda V. Roth

Journal of Operations Management June2002 Vol. 20 Issue 3 Pages 241–257.

Can Mixed Emotions Peacefully Co-Exist?

Patty Williams, Jennifer Aaker

Journal of Consumer Research March2002 Vol. 28

Perspective: Ten Years of Experience Teaching a Multi-Disciplinary Product Development Course

William S. Lovejoy, V. “Seenu” Srinivasan

Journal of Product Innovation Management January2002 Vol. 19 Issue 1 Pages 32-45.

Competitive Reasoning and Reactions: Evidence From Executives

Joel E. Urbany, David Bruce Montgomery (1938–2025), Marian Chapman Moore

Proceedings of the EMAC Conference 2002

Off-Target? Changing Cognitive-Based Attitudes

Aimee Drolet, Jennifer Aaker

Journal of Consumer Psychology 2002 Vol. 12 Issue 1 Pages 59-68.

Thought confidence as a determinant of persuasion: The self-validation hypothesis.

Richard E. Petty, Pablo Briñol , Zakary Tormala

Journal of Personality and Social Psychology 2002 Vol. 82 Issue 5 Pages 722–741.

What doesn't kill me makes me stronger: The effects of resisting persuasion on attitude certainty.

Zakary Tormala, Richard E. Petty

Journal of Personality and Social Psychology 2002 Vol. 83 Issue 6 Pages 1298–1313.

On-line versus memory-based processing: The role of ‘need to evaluate’ in person perception

Zakary Tormala, Richard E. Petty

Personality and Social Psychology Bulletin December12001 Vol. 27 Issue 12

Factores-chave na Estrategia de Marketing dos Exportadores Portugueses

Luis Filipe Lages, David Bruce Montgomery (1938–2025)

Marketeer: Marketing, Comunicacao, e Vendas November2001 Vol. 6 Pages 58-64.

The Effects of Stereotype Activation on Behavior: A Review of Possible Mechanisms

S. Christian Wheeler, R.E. Petty

Psychological Bulletin November2001 Vol. 127 Issue 6 Pages 797-826.

Non-conscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making

Gavan J. Fitzsimons, Baba Shiv

Journal of Consumer Research September2001 Vol. 28 Issue 2 Pages 224-238.

Introduction to the Special Issue on Competition and Marketing

Oliver P. Heil, David Bruce Montgomery (1938–2025)

International Journal of Research in Marketing June2001 Vol. 18 Pages 1–3.

"I" Seek Pleasures and "We" Avoid Pains

Jennifer Aaker, Angela Y. Lee

Journal of Consumer Research June2001 Vol. 28

Think Unto Others...The Self-destructive Impact of Negative Racial Stereotypes

S. Christian Wheeler, W.Blair G. Jarvis, Richard E. Petty

Journal of Experimental Social Psychology March2001 Vol. 37 Issue 2 Pages 173–180.

Consumption Symbols as Carriers of Culture

Jennifer Aaker, Veronica Benet-Martinez, Jordi Garolera

Journal of Personality & Social Psychology 2001 Vol. 81 Issue 3 Pages 492-508.

Culture-Dependent Assimilation and Differentiation of the Self

Jennifer Aaker, Bernd Schmitt

Journal of Cross-Cultural Psychology 2001 Vol. 32 Issue 5 Pages 561-576.

Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College

David Bruce Montgomery (1938–2025)

Marketing Science 2001 Vol. 20 Issue 4 Pages 337 –348.