Publications

Motivation to think and order effects in persuasion: The moderating role of chunking

Richard Petty, Zakary Tormala, Christopher Hawkins, Duane Wegener

Personality and Social Psychology Bulletin 2001 Vol. 27 Pages 332-344.

Resource Commitment, Entry Timing, and Market Performance of Foreign Direct Investments in Emerging Economies: The Case of Japanese International Joint Ventures in China

Takehiko Isobe, Shige Makino, David Bruce Montgomery (1938–2025)

Academy of Management Journal June2000 Vol. 43 Issue 3 Pages 468-484.

The Pleasures and Pains of Distinct Self-Construals

Angela Lee, Jennifer Aaker, Wendi Gardner

Journal of Personality & Social Psychology June2000 Vol. 78 Pages 1-13.

Accessibility or Diagnosticity?

Jennifer Aaker

Journal of Consumer Research March2000 Vol. 26 Issue 4 Pages 340-357.

The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation

Ely Dahan, V. “Seenu” Srinivasan

Journal of Product Innovation Management March2000 Vol. 17 Issue 2 Pages 99–109.

Additivity versus Attenuation

Jennifer Aaker, Jaideep Sengupta

Journal of Consumer Psychology 2000 Vol. 9 Issue 2 Pages 67-82.

Estimation Techniques for Macro Diffusion Models

William P. Putsis, Jr., V. “Seenu” Srinivasan

New Product Diffusion Models 2000 Pages 263-294.

Looking for Loss Aversion in Scanner Panel Data

David R. Bell, James M. Lattin

Marketing Science 2000 Vol. 19 Issue 2 Pages 185-200.

Non-Target Markets and Viewer Distinctiveness

Jennifer Aaker, Anne M. Brumbaugh, Sonya A. Grier

Journal of Consumer Psychology 2000 Vol. 9 Issue 3 Pages 127-140.

The Challenge of Global Customer Management

George S. Yip, David Bruce Montgomery (1938–2025)

Marketing Management 2000

Predictive Validation of Multiattribute Choice Models

Peter deMaCarty, V. “Seenu” Srinivasan

Marketing Research December1999 Vol. 11 Issue 4 Pages 28.

Charting New Directions for Marketing

George S. Day, David Bruce Montgomery (1938–2025)

Journal of Marketing / Marketing Science Institute October1999 Vol. 63, Special Issue on Fundamental Issues and Directions for Marketing Pages 3-13.

Managerial Identification of Competitors

Bruce H. Clark, David Bruce Montgomery (1938–2025)

Journal of Marketing July1999 Vol. 63 Issue 3 Pages 67-83.

Statistical Evidence on Global Account Management

David Bruce Montgomery (1938–2025), G.S. Yip

Thexis April1999

Strategic Issue on Multinationals: Localization and Integration of Foreign Subsidiaries

Takehiko Isobe, David Bruce Montgomery (1938–2025)

Japan Overseas Enterprises Association Monthly Report April1999 Pages 24-27.

Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations

V. “Seenu” Srinivasan, Raj Sethuraman, Doyle Kim

Marketing Science February1999 Vol. 18 Issue 1 Pages 23-41.

The Malleable Self: The Role of Self-Expression in Persuasion

Jennifer Aaker

Journal of Marketing Research February1999 Vol. 36 Pages 45-57.

Heart and Mind in Conflict: Interplay of Affect and Cognition in Consumer Decision Making

Baba Shiv, Alexander Fedorikhin

Journal of Consumer Research 1999 Vol. 26 Issue 3 Pages 278-282.

See’s Candies Japan (A) and (B)

S. Bekemeyer, K. Tanaka, David Bruce Montgomery (1938–2025)

The Asia Marketing Casebook Prentice Hall 1999

Social Creativity as an Heroic Path in World Crisis

Michael L. Ray

Social Creativity Hampton Press Creskill 1999