Publications

The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior

Itamar Simonson

Journal of Marketing Research 1990 Vol. 27 Issue 2 Pages 150-162.

Choice Based on Reasons: The Case of Attraction and Compromise Effects

Itamar Simonson

Journal of Consumer Research September1989 Vol. 16 Issue 2 Pages 158-174.

The Metric Quality of Ordered Categorical Data

V. “Seenu” Srinivasan, Amiya K. Basu

Marketing Science August1989 Vol. 8 Issue 3 Pages 205-230.

The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches

V. “Seenu” Srinivasan, P. Vanden Abeele, I. Butaye

Marketing Science February1989 Vol. 8 Issue 1 Pages 78-88.

Reference Effects of Price and Promotion on Brand Choice Behavior

James M. Lattin, Randolf E. Bucklin

Journal of Marketing Research 11989

CASEMAP: Computer-Assisted Self-Explication of Multi-Attributed Preferences

V. “Seenu” Srinivasan, Gordon A. Wyner

New-Product Development and Testing 1989 Pages 91-111.

In the Beginning ... an Informal History of the Founding of the TIMS Marketing College

David Bruce Montgomery (1938–2025)

TIMS Marketing College Newsletter 1989

A Conjunctive-Compensatory Approach to the Self-Explication of Multi-attributed Preferences

V. “Seenu” Srinivasan

Decision Sciences June1988 Vol. 19 Issue 2 Pages 295-305.

A Direct Aggregation Approach to Inferring Microparameters of the Koyck Advertising-Sales Relationship from Macro Data

V. “Seenu” Srinivasan, Helen A. Weir

Journal of Marketing Research May1988 Vol. 25 Issue 2 Pages 145-156.

Comment: On The Negative Binomial Distribution

David Bruce Montgomery (1938–2025)

Journal of Business & Economic Statistics April1988 Vol. 6 Issue 2 Pages 163-164.

Bioerodible polymers for controlled release systems

Howie Rosen, J. Chang, G.E. Wnek, R.J. Lindhardt, R. Langer

Controlled Release Systems: Fabrication Technology, Volume 2 1988 Vol. 2 Pages 83-110.

First Mover Advantages

Marvin B. Lieberman, David Bruce Montgomery (1938–2025)

Strategic Management Journal 1988 Vol. 9 Issue Special Issue: Strategy Content Research Pages 41-58.

Learning From Strategic Success and Failure

Theresa K. Lant, David Bruce Montgomery (1938–2025)

Journal of Business Research December1987 Vol. 15 Issue 6 Pages 503–517.

Lessons to Learn from the Japanese...or Else

David Bruce Montgomery (1938–2025)

Boardroom Reports May1987

A Simultaneous Approach to Market Segmentation and Market Structuring

Rajiv Grover, V. “Seenu” Srinivasan

Journal of Marketing Research May1987 Vol. 24 Issue 2 Pages 139-153.

An Evaluation of Estimation Procedures for New Product Diffusion Models

Vijay Mahajan, Charlotte H. Mason, V. “Seenu” Srinivasan

Innovation Diffusion Models of New Product Acceptance 1986 Pages 203-232.

Nonlinear Least Squares Estimation of New Product Diffusion Models

V. “Seenu” Srinivasan, Charlotte H. Mason

Marketing Science 1986 Vol. 5 Issue 2 Pages 169-178.

Experience Curves: Evidence, Empirical Issues, and Applications

David Bruce Montgomery (1938–2025), George S. Day

Strategic Marketing and Management Wiley March1985

Conjoint Calibration of the Customer/Competitor Interface in Industrial Markets

David Bruce Montgomery (1938–2025)

New Developments in Industrial Marketing Springer Verlag 1985

Decision Support Systems for Strategic Marketing

David Bruce Montgomery (1938–2025), George S. Day

Strategic Marketing and Management Wiley 1985