These papers are working drafts of research which often appear in final form in academic journals. The published versions may differ from the working versions provided here.
SSRN Research Paper Series
The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.
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Choosing Multiple Items from a Product Class
By focusing on consumer preference for single items, marketing research has implicitly assumed that product choices are made independently of each other. For many product classes (e.g., magazines, stereo albums, liquors in a home bar) that…
Conjoint Analysis in Consumer Research: Issues and Outlook
Abstract not available.
Consumer Dynamics in Nonprofit Organizations
The study of consumer dynamics, that is behavior patterns over time, can lead to a better understanding of users than can a static analysis. In this study, the theater attendance behavior over the preceding five year period of current subscribers…
Determinants of Sales Force Performance: A Multiple Company Study
What factors account for the wide variation in performance within a sales force, and what is the relative importance of these factors? This paper attempts to answer that question by first developing a framework that identifies the major…
On The Use of Ordinary Least Squares Regression With Paired Comparisons and Rank Order Data
In this paper we compare selected metric and nonmetric procedures for estimating the weights of a linear model linking predictor variables with a criterion variable. Synthetic rank order data are generated to determine conditions under which one…
Verbal Reports About Subjective Evaluation Strategies
Abstract not available.
Applications of the Operator Theory of Parametric Programming for the Transportation and Generalized Transportation Problems
Many operations research problems can be modelled as the transportation problem (TP) or generalized transportation problem (GTP) of linear programming together with parametric programming of the rim conditions (warehouse availabilities and market…
Decision Times and Processes on Complex Decision Problems
In analysing what factors influence how long a consumer deliberates on a complex preferential choice problem, attention should be given to the antecedents of internal “conflict”, the decomposition of the decision process into stages, the tactical…
Implications of Product Portfolio Analysis for Strategic Competitive Intelligence
Product portfolio analysis is an increasingly popular framework for strategic planning within multiproduct corporations. This paper explores the impact of this trend on the nature and role of strategic competitive intelligence designed to support…
Multi-Attribute Approaches for Product Concept Evaluation and Generation: A Critical Review
Multi-attribute research in marketing seeks an understanding of the structure of customer decisions with respect to the market offerings of a firm and its competitors. Through such understanding the firm seeks to evaluate and/or design its…
Phased Decision Strategies: Sequels to an Initial Screening
Abstract not available.
The Horizon Effects on Product Evaluation Strategies
A woman’s time horizons when evaluating product concepts(birth control devices) were varied. These variations produced changes in the linearity and complexity of the evaluation strategies used, and in the emphasis given to specific factors. Loss-…
The Reliability of Estimated Beta Weights in Multiple Regression Studies
The reliability of beta weights estimated through the multiple regression procedure is defined as the ratio of the variance of the true beta weights to the expected variance of the estimated beta weights. Equivalently, reliability is (…
A Theoretical Comparison of the Predictive Power of the Multiple Regression and Equal Weighting Procedures
The multiple regression procedure (MRP) is compared with the equal weighting procedure (EWP) which forces the estimated regression weight to be the same for each of the k predictors (independent variables) after orienting each predictor to be in…
Toward Strategies for Marketing Home Energy Conservation
Abstract not available.
An Empirical Analysis of Differential Capital Market Reactions to Extraordinary Accounting Items
Corporations are required to disclose separately and distinctively measurements of transactions or economic events defined by the accounting profession to be extraordinary in nature relative to the typical operations of the firm. An assumption is…
Bias in Stochastic Binary Models of Brand Choice
In stochastic models of brand choice, a k-brand market (k>2) is generally reduced to a two-brand market by denoting the brand of interest as A and combining all other brands to form the “other brand” B. It is shown that (i) market share…