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SSRN Research Paper Series
The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.
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The Use of Phased, Noncompensatory Strategies in Decisions Between Multiattribute Products
Abstract not available.
Three Learning Theory Traditions and Their Application in Marketing
Abstract not available.
Unanticipated Inflation and the Value of Common Equity: Two Insights on the Theory
Abstract not available.
Advertising and the Distribution of Consumer Demand
In this paper, the Houthakker-Taylor model of consumer demand is extended to include the effects of advertising. Industry demand equations are estimated and long-run price and advertising elasticities of demand computed. A primary finding is that…
An Information System for Community Health Services Planning and Management
One response to the crisis on the American health care scene has been the formation of new kinds of organizations to deliver care on a more cost-effective and equitable basis. Due to the added responsibilities of delivering truly comprehensive…
An Interactive Procedure for the School Boundary Problem With Declining Enrollment
School districts in some urban areas are facing reduced enrollments. Educational and economic considerations dictate closing schools. Parents, on the other hand, often resist closing neighborhood elementary schools and object to having children…
Behavioral Factors in System Implementation
A descriptive model of variables influencing the use of an information system is presented. The model is tested with empirical data from a study of the use of a sophisticated sales information system. These results suggest three crucial factors…
Bonds Versus Stocks: Some Lessons From Capital Market Theory
The apparent end of the bear market in bonds and relatively high interest rates have led some investors to conclude that bonds are now the superior investment medium. On the other hand, stocks continue to command a large following. Theoretically…
Bounds and Transformations in the Computational Theory for Finite State and Action Markov Decision Processes
New improved bounds on the optimal return function infinite state and action, infinite horizon, stationary Markov decision processes are developed. They require solving a single constraint, bounded variable linear program, which can be done using…
Consumer Initial Processing: Definitions, Issues and Applications
This research paper will appear in substantially its present form in G. David Hughes, Michael L. Ray and George Haines (Eds.) Consumer Information Processing, Chapel Hill, N. C.: U. of North Carolina Press, 1974. The book is based on a conference…
Consumer Research Contributions to the Evaluation of Public Policy: The Case of Truth in Lending
This paper explores two converging trends of potential interest to consumer researchers. The first is the burgeoning area of evaluation research, and the second is the growing interest of legislators and regulators in information disclosure as a…
Decentralized Capital Budgeting Decisions and Shareholder Wealth Maximization
The firm’s objective function is well defined as shareholder wealth maximization. However, the firm is a group of individuals and each member has objectives that are not necessarily coincidental to the organization’s goal. This paper investigates…
A Decision Sequence Analysis of Developments in Marketing Communication
Abstract not available.
Defining the Span of Control
The uses of the concept, “Span of Control,” have become so varied over the past years that in its present form it is no longer useful as a means of communicating information between scholars. This paper argues that the span of control is a useful…
A Descriptive Model of Information Systems in the Context of the Organization
Dynamic Memory Allocation in a Simulation Environment
This paper investigates the performance of dynamic memory allocation and deallocation algorithms when used to manage memory for simulation programs. A total of 35 different algorithms were programmed for test. A set of 18 different test demand…
Expected Inflation Implied by Capital Market Rates
Abstract not available.
External Economic Relationships and the Process of Development: A Framework for Discussion
Abstract not available.
Forecasting the Market Return on Common Stocks
Abstract not available.
Frameworks for Information Systems
Six frameworks for information systems are reviewed. Each framework is evaluated on a series of criteria describing its usefulness for academicians and practitioners. The evaluation demonstrates that each of the frameworks is best suited for…