Working Papers

These papers are working drafts of research which often appear in final form in academic journals. The published versions may differ from the working versions provided here.

SSRN Research Paper Series

The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.

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Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Navdeep S. Sahni, S. Christian Wheeler, Pradeep K. Chintanguta
October232016

In collaboration with three companies selling a diverse set of products, we conduct randomized field experiments in which experimentally tailored email messages are sent to millions of individuals. We find consistently that personalizing the…

Psycho-Demographic Analysis of the Facebook Rainbow Campaign

Michal Kosinski, Yilun Wang, Himabindu Lakkaraju, Jure Leskovec
October172016

Over the past decade, online social media has had a tremendous impact on the way people engage in social activism. For instance, about 26M Facebook users expressed their support in upholding the cause of marriage equality by overlaying their…

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam
October142016

In collaboration with BuildDirect.com, an online seller of home-improvement products, we conduct a large-scale randomized field experiment to study the effects of retargeted advertising — a form of internet advertising in which banner ads are…

Benchmarks in Search Markets

Darrell Duffie, Piotr Dworczak, Haoxiang Zhu
September202016

We analyze the role of benchmarks in over-the-counter markets subject to search frictions. The publication of a benchmark can, under conditions, raise total social surplus by (i) increasing the volume of beneficial trade, (ii) reducing total…

Dynamic Certification, Reputation for Quality and Industry Standard

Iván Marinovic, Andrzej Skrzypacz, Felipe Varas
September152016

We study firm’s incentives to build and maintain reputation for quality, when quality is persistent and can be certified at a cost. We characterize all Markov-perfect equilibria where the timing of certification and investment depend only on firm…

Cost Competitiveness of Residential Solar PV: The Impact of Net Metering Restrictions

Stephen D. Comello, Stefan J. Reichelstein
September2016

The policy of net metering allows operators of residential- and commercial solar PV systems to sell surplus electricity back to their utility at the going retail rate. This policy has recently been criticized on the grounds that it provides a…

Optimal Regulation of Financial Intermediaries

Sebastian Di Tella
September2016

Revise and Resubmit at American Economic Review

I characterize the optimal financial regulation policy in an economy where financial intermediaries trade capital assets on behalf of households, but must retain an equity stake for…

Political Connections and the Informativeness of Insider Trades

Alan D. Jagolinzer, David F. Larcker, Gaizka Ormazabal, Daniel J. Taylor
September2016

This paper examines the relation between political connections and informed trading by corporate insiders in the context of the Financial Crisis. The unprecedented magnitude of government intervention, the substantial impact of this intervention…

The Size of the Core in Assignment Markets

Yash Kanoria, Daniela Saban, Jay Sethuraman
September2016

We consider a two-sided assignment market with agent types and a stochastic structure, similar to models used in empirical studies. We characterize the size of the core in such markets. Each agent has a randomly drawn productivity with respect to…

Taxation and Corporate Risk-Taking

Rebecca Lester, Dominika Langenmayr
August262016

We study whether the corporate tax system provides incentives for risky firm investment. We analytically and empirically show two main findings: first, risk-taking is positively related to the length of tax loss periods because the loss rules…

Complementarities in Consumption and the Consumer Demand for Advertising

Anna Tuchman, Harikesh S. Nair, Pedro M. Gardete
August192016

We use a new dataset that links the TV ad consumption behavior of a panel of consumers with their product choice behavior to measure the co-determination of demand for products and advertising. Leveraging the variation in the data, we assess how…

Framework Agreements in Procurement: An Auction Model and Design Recommendations

Lijian Lu, Gabriel Weintraub
August112016

Framework agreements (FAs) are procurement mechanisms commonly used by buying agencies around the world to satisfy demand that arises over a certain time horizon. This paper is one of the first in the literature that provides a formal…

A Theory of Community Formation and Social Hierarchy

Susan Athey, Emilio Calvano, Saumitra Jha
August62016

We analyze the classic problem of sustaining trust when cheating and leaving trading partners is easy, and outside enforcement is difficult. We construct equilibria where individuals are loyal to smaller groups– communities– that allow…

Bitcoin Pricing, Adoption, and Usage: Theory and Evidence

Susan Athey, Iva Parashkevov, Vishnu Sarukkai, Jing Xia
August2016

This paper develops a model of user adoption and use of virtual currency (such as Bitcoin), and focusing on the dynamics of adoption in the presence of frictions arising from exchange rate uncertainty. The theoretical model can be used…

How Do Venture Capitalists Make Decisions?

Paul Gompers, William Gornall, Steven N. Kaplan, Ilya A. Strebulaev
August2016

We survey 885 institutional venture capitalists (VCs) at 681 firms to learn how they make decisions across eight areas: deal sourcing; investment selection; valuation; deal structure; post-investment value-added; exits; internal firm organization…

CEO Personality and Firm Policies

Ian D. Gow, Steven N. Kaplan, David F. Larcker, Anastasia A. Zakolyukina
July62016

Based on two samples of high quality personality data for chief executive officers (CEOs), we use linguistic features extracted from conferences calls and statistical learning techniques to develop a measure of CEO personality in terms of the Big…

Size Discovery

Darrell Duffie, Haoxiang Zhu
July12016

Size discovery is the use of trade mechanisms by which large quantities of an asset can be exchanged at a price that does not respond to price pressure. Primary examples of size discovery include “workup” in Treasury markets, “matching sessions”…

Enabling Mini-Grid Development in Rural India

Stephen D. Comello, Stefan J. Reichelstein, Anshuman Sahoo, Tobias S. Schmidt
July2016

Rural electrification rates in India lag behind government goals, in part due to the inability of distribution companies (discoms) to fund central grid expansion. In the absence of central grid electrification, mini-grids offer significant…

Estimating Local Fiscal Multipliers

Juan Carlos Suárez Serrato, Philippe Wingender
July2016

We propose a new source of cross-sectional variation that may identify causal impacts of government spending on the economy. We use the fact that a large number of federal spending programs depend on local population levels. Every ten years, the…

Bargaining Power, Business Cycle and Levered Equity Risk

Zhiyao Chen, Ilya A. Strebulaev
June292016

Bargaining power allows equity holders to recover a fraction of residual assets in bankruptcy, therefore reducing their exposure to default risk. We develop an agency-based model and provide the first evidence via structural estimation that…