Working Papers

These papers are working drafts of research which often appear in final form in academic journals. The published versions may differ from the working versions provided here.

SSRN Research Paper Series

The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.

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Initial Retrieval Difficulty and Subsequent Recall in an Advertising Setting

Mark Forehand, Kevin Keller
1995

This research examines the proposition that the difficulty encountered during initial retrievals from memory is positively associated with subsequent recall ability. This proposition is tested experimentally by examining the longitudinal effects…

Integrated Product Design for Marketability and Manufacturing

Kannan Srinivasan
1995

This paper considers the concept selection stage of a new product development process, using as a point of departure previous work in marketing on optimal concept selection utilizing product attribute-based customer preference and product cost…

Integrated Strategy and International Trade Disputes: The Kodak-Fujifilm Case

David P. Baron
1995

This paper examines the integration of market and nonmarket strategies in a setting involving market competition and international trade policy where governments serve as bargaining agents for firms. In the case modeled, the Eastman Kodak Company…

International Accounting Differences and Their Relation to Share Prices: Evidence from U.K., Australian, and Canadian Firms

Mary E. Barth, Greg Clinch
1995

We synthesize and extend research exploring differences between U.S. and other countries’ GAAP by investigating whether differences between domestic and U.S. GAAP for U.S.-listed U.K., Australian, and Canadian firms are associated with firms’…

Intuitive Hedonics: Consumer Beliefs About the Dynamics of Liking

Brian Gibbs, Jackie Snell
1995

Consumer beliefs about influences on liking are explored. Questionnaires were administered to explore the extent to which respondents’ implicit beliefs resemble any of six concepts established in experimental psychology. Results indicate…

Manufacturer-Retailer Contracting Under an Unknown Demand Distribution

Martin A. Lariviere, Evan L. Porteus
1995

We consider a manufacturer introducing a new product into a distribution channel and examine what wholesale price should be charged. The setting in many ways is simple. The channel is abbreviated with the manufacturer selling directly to the…

Opportunities for Improved Statistical Process Control

Evan L. Porteus, Alexander Angelus
1995

Our Bayesian dynamic programming model builds on existing models to account for inspection delay, choice of keeping production going during inspection and/or restoration, and lot sizing. We focus on describing how dynamic statistical process…

Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)

David Bruce Montgomery (1938–2025), Bruce Clark
1995

An assumption of much of the literature in marketing strategy is that firm accurately knows the nature of its interaction with competitors. This study examines this assumption, and explores the relationship between firm performance and accuracy…

Person Perception in the Heat of Conflict: Attributions About the Opponent and Conflict Resolution Preferences in Two Cultures

Marilyn F. Morris, Kwok Leung, Sheena Sethi
1995

Procedural justice researchers have modeled decisions among conflict resolution procedures in terms of a disputant’s perceptions—the perception that a procedure is favorable and also that it is fair, that it offers control, and that it reduces…

Preference Reversals Between Consumer Choices and Ratings of Purchase Likelihood

Itamar Simonson, Stephen Nowlis
1995

We propose that consumers’ preferences for brands are systematically affected by whether they make direct choices between the brands or rate them separately in terms of purchase likelihood. Specifically, preference reversals are expected such…

Regulating Bypass

Matthew W. White
1995

This paper examines optimal regulatory response to a customer considering bypass: service from an unregulated, fringe supplier. Bypass is costly to a regulator concerned with the allocation of a franchise monopoly’s revenues among consumers. I…

Resources and Relationships: Social Networks, Mobility, and Satisfaction in the Workplace

Joel Podolny
1995

This paper examines how the structure and content of individuals’ networks on the job affect intraorganizational mobility and work-related satisfaction. Consistent with prior research, we find that mobility is enhanced by having large, dense…

Strategic Dissonance

Robert A. Burgelman, Andrew Grove
1995

Firms in high-technology industries frequently face the dangers and opportunities associated with strategic inflection points in their development trajectory. Strategic inflection points (SIPs) are caused by changes in fundamental industry…

Suboptimal Policies, with Bounds, for Parameter Adaptive Decision Processes

William Lovejoy
1995

A parameter adaptive decision process is a sequential decision process where some parameter or parameter set impacting the rewards and/or transitions of the process is not known with certainty. Signals from the performance of the system can be…

Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement

V. “Seenu” Srinivasan, Chan Park
1995

Customized Conjoint Analysis combines self-explicated preference structure measurement with traditional full-profile conjoint analysis. The more important attributes for each respondent are first identified by the self-explicated approach. Full…

The Allocation of Control Rights in Venture Capital Contracts

1995

Venture Capitalists hold extensive control rights over entrepreneurial companies, including the right to fire the entrepreneurs with little severance. I examine why, and under what circumstances, entrepreneurs would voluntarily choose to…

The Effect of Choice Set Composition on Consumer Response To Sales Promotions

Itamar Simonson, Stephen Nowlis
1995

Recent research suggests that the response to sales promotion depends on the price-quality tier of the promoting brand, with high-tier brands tending to gain more share than lower-tier brands (e.g., Blattberg and Wisniewski 1989) We examine the…

The Effect of New Product Features on Brand Choice

Itamar Simonson, Stephen Nowlis
1995

Companies often introduce new product features in order to differentiate their brands and gain a competitive advantage. In this research we investigate factors that moderates the impact of a new feature on brand choice. Building on two…

The Effects of Cross-Sectional Scale Differences on Regression Results in Empirical Accounting Research

Mary E. Barth, Sanjay Kallapur
1995

This study investigates coefficient bias and heteroscedasticity resulting from scale differences in accounting levels-based research designs analytically and using simulations based on accounting data. Findings indicate that including a scale…

U.K. and U.S. Trading of British Cross-Listed Stocks: An Intraday Analysis of Market Integration

Ingrid Werner
1995

This paper analyzes intraday patterns for U.K. and U.S. trading of British cross-listed stocks. For each market, the intraday patterns for these stocks closely resemble those of otherwise similar, non-cross-listed stocks. There is a two-hour…