Working Papers

These papers are working drafts of research which often appear in final form in academic journals. The published versions may differ from the working versions provided here.

SSRN Research Paper Series

The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.

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Quota-Based Compensation Schemes For Multi-Territory Salesforces

V. “Seenu” Srinivasan, Jagmohan Raju
1990

We show that sales quotas play an essential role in compensation schemes for multi-territory salesforces. A quota-based compensation scheme (i.e., salary plus commission proportional to sales beyond the quota) has the advantage of being simple.…

Rationalizability, Learning and Equilibrium in Games with Strategic Complementarities

Paul R. Milgrom, John Roberts (1945–2026)
1990

We study a class of non-cooperative games that includes many standard oligopoly games, macro economic coordination games, network and production externality games, and others. For these games, the sets of rationalizable strategies, pure Nash…

Salesforce Compensation Plans: An Empirical Test of the Agency Theory Framework

Rajiv Lal, Richard Lambert, Donald Outland, Richard Staelin
1990

A series of recent papers have attempted to investigate the issue of how to compensate a salesforce using the agency theory paradigm. These investigations hypothesize various factors to affect the form of the compensation plan defined in terms of…

A Scanner-Based Proxy for Manufacturer's Coupons in Brand Choice Models

Gwendolyn K. Ortmeyer, David Bruce Montgomery (1938–2025)
1990

A potentially serious threat to the validity of estimates of predictor variable impact in logistic models of brand choice is the omission of important explanatory variables from the empirical analysis. An obvious omission from most previous…

Stochastic Differential Utility and Asset Pricing

Darrell Duffie, Larry Epstein
1990

This paper presents a stochastic differential formulation of recursive utility. Sufficient conditions are given for existence, uniqueness, time consistency, monotonicity, continuity, risk aversion, concavity, and other properties. In a “smooth”…

Sunshine Trading and Financial Market Equilibrium

Anat R. Admati, Paul Pfleiderer
1990

This paper considers the possibility that certain traders in a financial market preannounce the size of their order prior to trading, a practice that has come to be known as “sunshine trading.” Assuming that preannouncement is made by some of the…

The Effects of Sequential Introduction of Brand Extensions

Kevin Lane Keller, David A. Aaker
1990

A laboratory experiment examines factors affecting evaluations of proposed extensions varying in similarity from a core brand that has or has not already been extended into other product categories. Specifically, the perceived quality of the core…

The Evolutionary Stability of Cooperation in the Iterated Prisoner's Dilemma

Jonathan Bendor (1950–2025), Piotr Swistak
1990

We establish conditions under which cooperation will evolve in conflict situations modelled as tournaments of iterated Prisoner’s Dilemma games. Though no strategies that are less than half of the population turn out to be stable even in the…

The Impact of Biased Feedback Strategies on Performance Judgments

Linda Ginzel
1990

The experiment reported here concerns an evaluator’s judgment of the quality of another person’s performance level subsequent to that performer’s own self-evaluative remarks. Specifically, we explore the attributional consequences of biased…

The Theory of Value in Security Markets

Darrell Duffie
1990

This is an overview of general equilibrium theory with financial markets,emphasizing the theory of valuation of securities.

To Pioneer or Follow?: Strategy of Entry Order

Marvin B. Lieberman, David Bruce Montgomery (1938–2025)
1990

Abstract not available.

Vintage Human Capital Growth, and the Diffusion of New Technology

V. Chari, Hugo Hopenhayn
1990

This paper develops a model of vintage human capital in which each technology requires vintage specific skills. A stationary competitive equilibrium is defined, shown to exist, and be Pareto optimal. The stationary equilibrium is characterized…

When in Doubt . . . : Cooperation in a Noisy Prisoner's Dilemma

Jonathan Bendor (1950–2025), Roderick M. Kramer, Suzanne Stout
1990

In the last decade, there has been a resurgence of interest in problems of cooperation, stimulated largely by Axelrod’s work. Using an innovative tournament approach, Axelrod found that a simple strategy, Tit-for-Tat (TFT), was most successful in…

Activity Accounting: An Electronics Industry Implementation

George Foster, Mahendra Gupta
1989

Abstract not available.

An Empirical Test of Efficiency Wage Theory

Janet Spitz
1989

Efficiency wage theorists explicitly recognize effort as a component of labor productivity. Where monitoring is costly or difficult, incentives to work are thought to be provided by higher than market clearing wages, unemployment, or both. Higher…

Conjoint Analysis in Marketing Research: A Review of New Developments

Paul E. Green, V. “Seenu” Srinivasan
1989

This paper updates and extends Green and Srinivasan’s (1978) review of conjoint analysis. In addition to a discussion of several new developments using the GS framework, we consider alternative approaches for measuring preference structures in…

Cooperative Advertising and Channel Coordination

Marcel Corstjens, Rajiv Lal
1989

In this paper, we study the effectiveness of cooperative advertising arrangements as a means to improve channel coordination. We analyze two types of cooperative advertising arrangements, lump sum payments and constant percentage payments, and…

Cue Compatibility and Framing in Advertising

Kevin Lane Keller
1989

The findings from a laboratory experiment supported three research propositions concerning the effects of processing goals at ad exposure and retrieval cues present during later recall of communication effects and ad and brand judgments. The…

Defense Procurement: Politics, Management, and Incentives

David P. Baron
1989

Abstract not available.