Naoko has 14 years of experience in media and retail at Sumitomo, a leading Japanese conglomerate. Most recently, she was a founding member of Shop Global, a TV home-shopping joint venture in Thailand. Shop Global is the first overseas business of Sumitomo-affiliated Jupiter Shop Channel, the largest TV home-shopping company in Japan. Naoko led the establishment of this cross-border joint venture among three major companies and then moved to Thailand to develop the organization and operations from scratch, serving as head of marketing, e-commerce, and call center. Before working with Shop Global, she participated in the startup of two e-commerce businesses in Japan, including that of Elle magazine. Naoko started her career as a corporate planner in Sumitomo’s retail business unit.