This book is a guide to navigating the transition from yesterday’s approaches to branding—where companies crafted brand messages and broadcasted them to the world—to new approaches for the age of email and social media, where branding has become an interactive co-creation with a user community. The author demonstrates how any organization can strengthen its brand and build its community through intelligent use of email social media and storytelling. As one would expect from a book with “storytelling” in its title, a variety of enlightening stories bring the author’s arguments to life.