The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

cover of The Membership Economy

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

By Robbie Kellman Baxter, MBA ’96
McGraw-Hill, March 17, 2015

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and “freemium” pricing structures to grow their customer base — and explode their market valuation — in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expert consultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:

  • Turn digital subscriptions into forever sales
  • Build an online community your customers will love
  • Develop new loyalty programs that really pay off
  • Transform freemium users into super users
  • Create a self-generating revenue stream
  • Keep memberships and profits growing for years to come

Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry startup that wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.

You’ll learn the best-kept secrets of top industry leaders, from global giants like AmEx and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and software-as-a-service.

Most importantly, you’ll discover what works and what doesn’t from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.

When you join forces with your customers, membership has its rewards — for you, your company, and your continued success.

Selected Editorial Reviews
From Netflix to Spotify, over the past few years, subscription models have become a powerful and profitable business model in the digital economy. Robbie has written a unique, well-researched and very smart book for anyone interested in building one.
David Kirchhoff, former CEO, Weight Watchers International and WeightWatchers.com
Having seen and experienced the challenges of building long-term sustainable relationships involving membership organizations, Robbie Kellman Baxter offers clear examples and straightforward advice on how to achieve success in both the nonprofit and corporate sectors.
Howard L. Wollner, chairman, NPR Foundation