The Addis Clinic

Fall-Winter 2021
Project Type
Fast track
Project Focus
Business Plans,
Marketing & Communications
Organization Type
Human Services


Founded in 2011, The Addis Clinic delivers telemedicine consultations between healthcare providers across 23 countries, primarily in Africa. In 2019, it began a national program in Kenya to train 1,000 health workers to use telemedicine to reach more than 1.5 million patients in rural communities. It reached this goal in 2020 and also piloted two spinoff programs: refugee healthcare services and healthcare services for girls and women facing gender-based violence.


The Addis Clinic has established a relationship with the Kenyan Ministry of Health and many county ministries of health and would like to generate revenues from the county ministries of health for its telemedicine services. The Addis Clinic needs a recommendation from the National Ministry to do so, by demonstrating cost savings and humanitarian value to the county governments.

Project Objectives

The Addis Clinic requested ACT’s help to evaluate the viability of an earned income model and, if viable, to outline a pitch book to describe the program, the impact of the services, and the value to each county. To achieve this objective, The Addis Clinic staff in Kenya conducted local research/interviews, operating with survey/research direction from the ACT team. 

Project Overview

The project consisted of three major steps. First, the ACT team conducted research to understand The Addis Clinic’s existing business model and its planned transition to the self-funding model in Kenya and examined alternative pricing strategies that would be appropriate for the counties in which The Addis Clinic currently operates. The ACT team then used this information to determine the financial feasibility given the prospective revenue and costs to implement and operate an earned income model, while addressing the challenges that might be encountered during the marketing phase. Lastly, the ACT team developed a pitch deck for The Addis Clinic to use to help present its case to hospitals and counties.

Key Recommendations

ACT determined that the earned income model was financially feasible and proposed a range of pricing strategies. ACT met with several members of The Addis Clinic and its board to discuss potential challenges. ACT provided The Addis Clinic with a financial model to help with its ongoing budgeting and monitoring of expenses. ACT prepared a pitch deck for The Addis Clinic to use as it presented its program to hospitals and counties.

Key Conclusions

The Addis Clinic’s board has reviewed the ACT project deliverables. The Addis Clinic has begun using the pitch deck to make its presentations in Kenya. Based on future feedback, the ACT team agreed to check in on an occasional basis to provide additional guidance and possible revisions to the pitch deck to address any concerns or challenges raised by the potential clients.

Final Report Outline

  • Project Plan
  • Actions Taken
  • Deliverables
    • Pitch Deck
    • Economic Model
  • Additional Research – Social Enterprises