Alisa Ann Ruch Burn Foundation

Alisa Ann Ruch Burn Foundation

El Cerrito
Round –
Fall-Winter 2020
Project Type –
Fast track
Project Focus –
Market Analysis, Marketing & Communications
Organization Type –
Education, Health
Organization

The Alisa Ann Ruch Burn Foundation (AARBF) is a $1+ million agency, whose mission is to significantly reduce the number of burn injuries through prevention education and to enhance the quality of life for those who have been affected by burn injuries in California. AARBF serves survivors of all ages, beginning with in hospital support, burn support groups, and a school re-entry program. It provides ongoing support through annual therapeutic camps, retreats, and gatherings. In addition, AARBF teaches burn prevention in elementary schools using life-saving curricula taught by active firefighters. To date, the organization has helped thousands of burn survivors recover from their physical and emotional injuries.

Issue

What marketing changes should AARBF make to improve their visibility and funding?

Situation

With an eye to optimizing the organization's 50th Anniversary in 2021, AARBF is looking for a way to raise its profile throughout California. The organization would like to increase its fundraising efforts, the number of people it reaches through its prevention message, and awareness of the value AARBF brings to Californians each and every day.

Project Objectives

AARBF seeks ACT help in developing a marketing /outreach plan focused on improved utilization of social media and online platforms that will inspire more donations and referrals to its programs and services. Questions to be answered:

  • Who should know about AARBF?
  • What media channels should AARBF use to spread the word about its 50th Anniversary?
  • What messages should AARBF disseminate about its 50th Anniversary?
  • How large of a budget will be needed to properly execute on a marketing/outreach plan?

(The team, and client, might benefit from ACT’s newly developed Digital Marketing Guides.)

Useful Items

This is a Fast Track project:

  • Scope: Focused, specific organizational issue
  • Team Size: 2-3 consultants
  • Project Duration: 3 months
  • Estimated Time Contribution: 25-30 hrs total (per consultant)

Read more about the Fast Track Project Consultant role.