C.O.P.E. Family Support Center

C.O.P.E. Family Support Center

Walnut Creek, CA
Round –
Fall-Winter 2020
Project Type –
Fast track
Project Focus –
Marketing & Communications
Organization Type –
Children, Youth & Families
Organization

C.O.P.E. Family Support Center’s (COPE) mission is to prevent child abuse and strengthen family relationships through comprehensive support services that empower parents, encourage healthy relationships, and cultivate nurturing families. Its services range from parent education to counseling and youth workshops and tutoring. Since 2010, under founder and Executive Director Cathy Botello, COPE has served over 1200 families a year and formed numerous partnerships with local organizations to increase Triple P capacity. Triple P is COPE’s Positive Parenting Program, designed to prevent, as well as treat, behavior and emotional problems in children and teenagers. COPE’s grantors and partners include Contra Costa County Mental Health Services, First 5 Contra Costa, Office of Education, Children and Family Services and the Family Court, school districts, and local courts.

Issue

How can COPE expand its reach among underserved communities through additional funding sources such as foundation grants and earned income from self-paying clients?

Situation

Due to the COVID-19 pandemic, COPE foresees the potential for significant budget changes since most of their funding comes from government agencies who are reviewing and re-assessing their budgets. The contract renewal status for two of its four major government funders is unknown at this time. If COPE is unable to renew those contracts, projected revenue will decrease by $320,000, which accounts for one third of its annual budget. Since launching a decade ago, COPE has not had to do much outreach because most of their clients came through government and educational referrals. In the current environment, COPE now needs to diversify its funding sources beyond restricted government grants to continue serving families in need of its programs, and strategic outreach is a critical component of expansion.

Project Objectives

COPE needs assistance with its marketing message and communication channels to expand connection with the local community and prospective partners and thereby increase and diversify revenue sources. The project would entail 1) defining and articulating COPE’s positive impact on families overall, as well as on parents and youth; 2) developing a creative, clear story to build awareness among the underserved communities COPE serves, especially the African-American community; and 3) recommending communication channels that will strategically reach these underserved communities. (The team, and client, might benefit from ACT’s newly developed Digital Marketing Guides.)

Useful Items

This is a Fast Track project:

  • Scope: Focused, specific organizational issue
  • Team Size: 2-3 consultants
  • Project Duration: 3 months
  • Estimated Time Contribution: 25-30 hrs total (per consultant)

Read more about the Fast Track Project Consultant role.