Jewish Film Institute II

San Francisco, CA
Spring-Summer 2021
Project Type
Full team
Project Focus
Business Plans,
Earned Income
Organization Type
Arts & Culture


The Jewish Film Institute (JFI) is the premier curatorial voice for Jewish film and media, and a leading arts and culture organization based in the San Francisco Bay Area. JFI catalyzes and inspires communities in San Francisco and around the world to expand understanding of Jewish life and culture through film, media, and dialogue. The organization began as a seasonal local film festival, has grown into an international institute with exhibition programs throughout the year, live and online, and now provides a continuum of support services for filmmakers working with Jewish themes.


How might the Jewish Film Institute design a business model and plan to align with its new strategic goals & priorities?


In light of the pandemic, JFI convened an ad hoc team of board and staff to engage in a planning process identifying goals and strategies for the near-, mid- and long-term, which were developed then adopted by the board in December 2020. JFI now needs a business model reflecting the multi-year strategy, with a renewed focus on strategic programs, institutional marketing, and its new earned income strategy. In tandem, JFI would like to review current staffing capacity and understand staffing necessary to achieve the plan goals.

Project Objectives

JFI seeks ACT’s assistance in crafting a business plan to increase the agency’s position as a national organization while retaining community engagement through its local festivals. Questions to be answered include: How can JFI successfully cement its identity as a film institute and communicate the range of its impact to JFI stakeholders, balancing local/national and in-person/virtual offerings? What is the appropriate staffing capacity to implement JFI’s new business/marketing and communications plan? How might JFI ensure its new earned income strategy continues to enhance the Institute’s programming?


This is a Full Team project:

  • Scope: High-priority organizational challenge involving strategy or management
  • Team Size: 4-6 consultants, including 1-2 project leaders
  • Project Duration: 5-6 months
  • Estimated time Contribution: Team member: 3-4 hrs/week, Project leader: 5-6 hrs/week

Read more about the Full Team Project Consultant role and the Project Leader role.