Tech Exposure & Access through Mentoring (TEAM)

Tech Exposure & Access through Mentoring (TEAM)

Oakland, CA
Round –
Fall-Winter 2020
Project Type –
Fast track
Project Focus –
Business Plans, Marketing & Communications
Organization Type –
Education
Organization

Founded in 2016, TEAM’s mission is to create a racially diverse technology workforce by engaging young learners with STEM subjects, connecting youth with sports technology, and creating social change by providing access, opportunity, and mentorship for underserved youth in the sports tech industry. Combining STEM education and sports technology, TEAM introduces students to coding and design, data collection and video analytics with hands-on training, successfully building a pipeline for underrepresented youth in the sports industry and beyond. Since 2017, TEAM has served 67 students through its Core Program and 80% have earned industry certifications in the SportsCode platform. TEAM has placed 30 students with 12 NBA teams through its NBA Summer League Internship Program.

Issue

How can TEAM best convert relationships to contractual partnerships to grow its impact?

Situation

COVID-19 has indefinitely suspended TEAM’s in person Core Program and internship program with the NBA summer league. In April 2020, TEAM launched an Online Boot Camp, and has since served 237 students. It has also quickly pivoted to an Online Core Program to serve students remotely which offers TEAM the opportunity to expand its reach in the Bay Area, nationally and internationally. Career opportunities are broad in scope, market (professional, college, high school) and geography (US, Europe, Australia). TEAM is looking to grow national and international programs in partnership with the NBA, MLB, NFL and MLS, all of whom have reached out to TEAM in recognition of the need for racial equity.

Project Objectives

TEAM is requesting ACT’s help to create a template for structuring proposals and partnerships/contracts with key sports leagues that would include financial support, access to key players, promotional support and marketing platforms to support recruitment and impact. The team will need to research the landscapes for hiring in the leagues. It will also need to review TEAM’s current programming and business model and make recommendations to accommodate TEAM’s growth objectives. (The client might benefit from ACT’s newly developed Digital Marketing Guides.)

Useful Items

This is a Fast Track project:

  • Scope: Focused, specific organizational issue
  • Team Size: 3 consultants
  • Project Duration: 3 months
  • Estimated Time Contribution: 25-30 hrs total (per consultant)

Read more about the Fast Track Project Consultant role.