Tech Exposure & Access Through Mentoring (TEAM) II

Oakland, CA
Round
Spring-Summer 2021
Project Type
Other
Project Focus
Business Plans,
Cost Analysis
Organization Type
Education

Organization

Founded in 2016, TEAM’s mission is to create a racially diverse technology workforce by engaging young learners with STEM subjects, connecting youth with sports technology, and creating social change by providing access, opportunity, and mentorship for underserved youth in the sports tech industry. Combining STEM education and sports technology, TEAM introduces students to coding and design, data collection and video analytics with hands-on training, successfully building a pipeline for underrepresented youth in the sports industry and beyond. Since 2017, TEAM has served 313 students through its Core Program and 80% have earned industry certifications in the SportsCode platform. TEAM has placed 30 students with 12 NBA teams through its NBA Summer League Internship Program. 

Issue

How can TEAM best expand its program to other NBA cities?

Situation

COVID-19 has indefinitely suspended TEAM’s in-person Core Program and Internship Program with the NBA summer league. In April 2020, TEAM launched an Online Boot Camp, and has since served 230 students. It also quickly pivoted to an Online Core Program to serve students remotely which offers TEAM the opportunity to expand its reach in the Bay Area and nationally. Career opportunities are broad in scope, market (professional, college, high school) and geography (US, Europe, Australia). In the summer of 2020, the NBA announced a Foundation it established to spur economic empowerment in Black communities, which aligns squarely with TEAM’s mission and program. In the fall of 2020, TEAM engaged an ACT team to refine its positioning platform and develop pitch and engagement templates to help facilitate their partnership efforts. This because although TEAM had partnered informally with a number of NBA teams, it had yet to secure a major partnership or investment. 

Project Objectives

In December 2020, TEAM was awarded a grant from the newly created NBA Foundation, and since a number of NBA teams have reached out to TEAM to pursue partnerships. TEAM is requesting ACT’s help to create a roll out plan for expansion into one new NBA market, a plan that will be flexible enough for TEAM’s use in expanding to 5-10 NBA markets. The project will focus on cost analysis, feasibility, and roles and responsibilities across multiple stakeholders (NBA teams, corporate sponsors, local community organizations). Some of the key questions include:

  • What is the ideal experience for the student participant, e.g. training, mentorship, internships?
  • What are the staffing requirements for TEAM?
  • How can TEAM fund student needs for computers, internet access?
  • How will training be done with local employee(s) and partners?
  • Should program offerings be flexible depending on partnerships?

Other

This is a Hybrid project:

  • Scope: Larger than a Fast Track, smaller than a Full Team
  • Team Size: 4 consultants, including 1-2 project leaders
  • Project Duration: 3-4 months
  • Estimated Time Contribution: 40-50 hrs total (per consultant)

Read more about the Fast Track Project Consultant role and the Full Team Project Consultant role.