Publications

The Outlook for MIS

David Bruce Montgomery (1938–2025)

Journal of Advertising Research 1973 Vol. 3 Issue 3 Pages 5-11.

Estimating Dynamic Effects of Market Communication Expenditures

David Bruce Montgomery (1938–2025), Alvin J. Silk

Management Science: Applications June1972 Vol. 18 Issue 10 Pages B485-B501.

Lower Pay for Women: A Case of Economic Discrimination?

Myra H. Strober

Industrial Relations: A Journal of Economy and Society May1972 Vol. 11 Issue 2 Pages 279-284.

Risk, Market Sensitivity and Diversification

William F. Sharpe

Financial Analysts Journal January1972 Vol. 28 Issue 1 Pages 74-79.

Note on a Limit Distribution Arising in Certain Stochastic Response Models

David Bruce Montgomery (1938–2025)

Journal of the Royal Statistical Society. Series C (Applied Statistics) 1972 Vol. 21 Issue 2 Pages 204-207.

A Multiple Product Sales Force Allocation Model

David Bruce Montgomery (1938–2025), Alvin J. Silk, Carlos Zaragoza

Management Science December1971 Vol. 18 Issue 4

Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders

David Bruce Montgomery (1938–2025), Alvin J. Silk

Journal of Marketing Research August1971 Vol. 8 Issue 3 Pages 317-321.

Scrutinizing the MIS Myopia

David Bruce Montgomery (1938–2025)

European Business April1971

On the Optimality of Generalized (s,S) Policies

Evan L. Porteus

Management Science March1971 Vol. 17 Issue 7 Pages 411-426.

Consumer Characteristics Associated with Dealing: An Empirical Example

David Bruce Montgomery (1938–2025)

Journal of Marketing Research February1971 Vol. 8 Issue 1 Pages 118-120.

How to Get a Better Forecast

George G.C. Parker

Harvard Business Review 1971

Brand Trial after a Change in Promotion Credibility

David Bruce Montgomery (1938–2025), J. Scott Armstrong

Journal of Advertising Research October1970 Vol. 10 Issue 5 Pages 26-32.

Marketing Decision-Information Systems: An Emerging View

David Bruce Montgomery (1938–2025), Glen L. Urban

Journal of Marketing Research May1970 Vol. 7 Issue 2 Pages 226-234.

Alternative Approaches to Revenue Sharing: A Description and Framework for Evaluation

Murray Weidenbaum, Robert L. Joss

National Tax Journal 1970 Vol. 23 Issue 1 Pages 2-22.

Management Science and the Decision-Information System

David Bruce Montgomery (1938–2025), Glen L. Urban

SISTEM (Yugoslav Journal of Management) April1969

A Stochastic Response Model with Application to Brand Choice

David Bruce Montgomery (1938–2025)

Management Science March1969 Vol. 15 Issue 7 Pages 323-337.

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Alvin J. Silk, David Bruce Montgomery (1938–2025)

Marketing Involvement in Society and the Economy American Marketing Association 1969 Pages 377-386.

Management Science in Marketing: An Introduction

David Bruce Montgomery (1938–2025), Glen L. Urban

SISTEM (Yugoslav Journal of Management) April1968

Application of Operations Research to Personal Selling Strategy

David Bruce Montgomery (1938–2025), Frederick E. Webster, Jr.

Journal of Marketing January1968 Vol. 32 Issue 1 Pages 50-57.

Consumer Response to a Legitimated Brand Appeal

David Bruce Montgomery (1938–2025), Jon Scott Armstrong

Insights into Consumer Behavior Allyn and Bacon Boston 1968