Beautycounter: Scaling Beautifully

By Peter Kelly, Jeffrey Conn
2020 | Case No. E683 | Length 15 pgs.
Case outlines the story of founder and CEO Gregg Renfrew and her safe and environmentally responsible beauty company Beautycounter. Case also walks readers through two separate difficult management scenarios experienced by Renfrew. The first focuses on how to manage eccentric and volatile creative talent; the second focuses on how a CEO must sometimes consider making difficult decisions which conflict with the board’s wishes.

Learning Objective

Objectives include navigating difficult management situations with talented but culturally toxic individual contributors, handling consequential hiring processes, and dealing with complex board situations.
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