Becoming a Platform Company: How Ingram Micro Disrupted Itself
2025
| Case No.
E916
This case presents Ingram Micro’s effort to reimagine the IT distribution model through Xvantage, an AI-enabled digital platform launched as the company prepared to return to public markets. In the case, CEO Paul Bay, Chief Digital Officer Sanjib Sahoo, and the leadership team confront the challenge of “transforming while performing”: replacing fragmented legacy systems, building a data foundation, and redesigning workflows and incentives. The case highlights early discussions, adoption hurdles, organizational challenges, and the strategic choices needed to scale a platform built to “disrupt” Ingram Micro’s own business from within.
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Learning Objective
This case is designed to help students learn about how a mature, successful company can act more like a start-up: embracing change, evolving quickly, and driving innovation. Students will discuss how to lead transformation and gain the confidence of key stakeholders, both inside and outside the organization.
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