Bob Ross Auto Group
This case details the challenges Jenell Ross faced at Bob Ross Auto Group, the car dealership in Dayton, Ohio, started by her father, Bob Ross. The case explores critical activities that she had to undertake after her father’s unexpected passing, including managing her grieving family, estate taxes, and succession.
This case is designed to help students understand the complex dynamics of family business succession. Students discuss ten distinct issues faced by the protagonist, Jenell Ross, after the unexpected passing of her father, Bob Ross, and think about how they would prioritize tackling these.