British Petroleum (A), Performance and Growth

British Petroleum (A), Performance and Growth

By
Andris Berzins, Joel Podolny, John Roberts
1998|Case No.IB16A

In 1992-3, British Petroleum plc, Britain’s fourth-largest of the great international integrated oil companies, faced a major crisis. The company was experiencing its first losses in its eighty-year history, while morale was battered by downsizing and organizational upheaval.

Learning Objective
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