Carteleras de Puerto Rico

By H. Grousbeck, Alex Tauber
2006 | Case No. E235
This case chronicles the travails of two young entrepreneurs who conducted a search fund in San Juan, Puerto Rico. After running out of acquisition options, the entrepreneurs decided to pursue a start-up in the billboard industry. The case then chronicles how the entrepreneurs built Puerto Rico’s second largest billboard company with special emphasis on several challenges that they faced during this journey.
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