Cemex and Antidumping
Under the leadership of CEO Lorenzo Zambrano, Cementos Mexicanos, S.A. (Cemex) has become the largest cement producer in North America and the fourth largest in the world. As a component of its globalization strategy Cemex expanded into the United States by building terminals and exporting cement from Mexico. U.S. producers countered with an antidumping petition under Section 731 of U.S. trade law, complaining that they were injured by the imported cement The case presents the situation in the cement market and the administrative process that resulted in a 58% duty on Cemex imports. The case focuses on Cemex’s strategy for addressing the antidumping petition and its aftermath.